Beyond almond and oat: How pecan milk is shaking up the plant-based market

For decades, soy milk was the only widely available alternative for those seeking a non-dairy option. Enter Laura Shenkar, founder and CEO of PKN, the world’s first pecan milk brand. We’ve captured the attention of consumers because we are addressing a rare white space in consumer products — with a hero ingredient people always love to fill one of the mainstays of the American diet, milk. You’re developing what you’ve called ‘next-generation plant-based foods.’ What’s on the horizon for PKN beyond pecan milk, and how do you see the brand evolving in the coming years? We’ve captured the attention of retailer buyers and consumers because we are addressing a rare white space in consumer products — with a hero ingredient people always love to fill one of the mainstays of the American diet: milk.