Young people drawn increasingly to cherished traditions
China DailyBy Zhao Ruinan in Nanchang | China Daily | Updated: 2024-03-18 06:31 A primary school student from Ordos, Inner Mongolia autonomous region, performs Ansai waist drum at their school. I want to bridge the gap between intangible cultural heritage and modern life from my perspective, enabling young people to experience the practical application of this heritage in their daily lives," she said. Many young people are genuinely interested in intangible cultural heritage, but previously, there were only a limited number of ways in which people could learn about this ancient craft," she said. The 2023 Intangible Cultural Heritage Data Report released by the Douyin short-video platform shows the platform aired an average of 19,000 livestream broadcasts on intangible cultural heritage every day, with an average of 13 new items per minute that included content related to this topic. Furthermore, in 2021 and 2022, the total number of views of videos related to national-level intangible cultural heritage projects shown on the platform reached 372.6 billion.