'From Slazenger to Barclays': Wimbledon's Ballet With Commercial Partners Through the Ages

The British summer is upon us and brings some cherished memories of Tennis fans worldwide as they eagerly tune in to one of the most prestigious and challenging Grand Slam tournaments, which takes place in the quaint English suburb of SW19. Barclays: Replacing HSBC at the SW19 Barclays are also entering into a first-time partnership with the SW19 in the 2023 edition as they bring in their own brand of activations with the ‘Take on Tiafoe’ simulator- headlined by the bank’s ambassador, American star Frances Stiafoe- at the Barclays Clubhouse at the queuing area, The British bank’s deal with the tournament was reported to be around the 20 Million quid mark and replaces HSBC as the official partner of the grass-court major. American Express: Fortnight The official payment partner of the British major has seemingly struck gold as it presents ‘Race to Wimbledon’, a venture on the popular battle royale game Fortnite. Rolex: The ageless timekeeper Roger Federer, eight-time Wimbledon winner- the most in the history of gentlemen’s singles in the illustrious annals of the AELTC- nearly personifies what it means to take centre court at SW19. Lavazza attempts to spread the name of the long exiting brand of coffee through its association with SW19 ever since they signed a deal in the year 2011, while Chinese electronics brand Oppo’s push into the sports marketing world found a place in one of the game’s most famous lists with their 2019 masterstroke of a deal.