‘WhatsApp Payments not looking to compete as a fintech firm’
3 months, 1 week ago

‘WhatsApp Payments not looking to compete as a fintech firm’

The Hindu  

WhatsApp Payments, Meta’s payment aggregator feature on the messaging app, is not looking to make it as a separate business, but wants it to be more of an enabler for WhatsApp Business, Ravi Garg, Director, Business Messaging, Meta India told The Hindu. During the event, WhatsApp Business unveiled Meta-verfied badges for all small businesses in India beginning September 12 at a cost of ₹639 per month for a standard verification badge in India. In addition, the company also announced ‘WhatsApp Bharat Yatra’, an initiative to skill small businesses in tier 2 and tier 3 cities. WhatsApp Business also introduced customised messages feature to enable better reach for small business owners dependent on messaging apps.

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