Saudi Arabia’s PIF and the ATP tennis tour have a 5-year sponsorship deal that includes the rankings
9 months, 3 weeks ago

Saudi Arabia’s PIF and the ATP tennis tour have a 5-year sponsorship deal that includes the rankings

Associated Press  

Saudi Arabia’s Public Investment Fund and the men’s professional tennis tour have agreed to a five-year partnership that includes naming rights for the ATP rankings, the latest move by the kingdom into that sport and others. Pepperstone had ATP chief executive Massimo Calvelli called the new agreement “a major moment for tennis,” and the tour’s announcement touted ways in which it hopes the sport will continue to grow in Saudi Arabia. The WTA women’s tennis tour has been in negotiations to partner with Saudi Arabia, including possibly placing its season-ending WTA Finals there. In recent years, Saudi Arabia has enacted wide-ranging social reforms, including granting women the right to drive and largely dismantling male guardianship laws that had allowed husbands and male relatives to control many aspects of women’s lives.

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