Amazon launches AI-generated review highlight feature to simplify product selection

Amazon on Tuesday launched AI-generated review highlights feature that provides a short paragraph on the product detail page highlighting its features and customer sentiment frequently mentioned across verified written reviews. Currently, the AI-generated review highlights feature will be available only in English with more languages to follow, said Kishore Thota, Director, Shopping Experience, India & Emerging Markets, Amazon. “Our ultimate goal is to simplify the review submission process, combat fake reviews, introduce new content types, and utilize AI to highlight key insights, ensuring that customers can confidently navigate their purchase decisions,” he added. To stop fake reviews, Thota said Amazon is investing in machine learning models to analyse data to detect risk, such as relations to other accounts, sign-in activity, review history, and any other unusual behavior.