India's storytelling culture and hungry audience make it a huge market
Deccan ChronicleHyderabad: Hyderabad is one of the key destinations for global investors and foreign tourists alike, thanks to its vibrant business ecosystem and rich culture. He said the growth of the Indian economy has resulted in more people spending on streaming services.“The fact that the Indian audience consumes content on internet-supported TV, has directly helped Netflix grow further.” "Netflix India has experienced phenomenal growth and is committed to India and is investing for the long term," said Ted Sarandos. India's storytelling culture and a hungry audience is what has made it one of the fastest growing markets for OTTs.“The viewership of South Indian language content has risen by 50 per cent from last year, showcasing immense potential to grow further,”he added. “Rana Naidu starring Venkatesh and Rana Daggubati, was one of the most successful Netflix original series,” informs Monika Shergill, Vice President - Content, Netflix India. So, it doesn't come as a surprise that Netflix is looking to scale up its presence in South India and is expected to soon announce original content in South Indian languages.
History of this topic
Netflix most viewed: Rana Naidu becomes the only Indian title in its top 400 list
Hindustan Times
‘Rana Naidu’ series review: Venkatesh and Rana’s walk on the wild side
The HinduDiscover Related
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