Apple quietly discontinuing flagship device due to lackluster sales
1 month, 1 week ago

Apple quietly discontinuing flagship device due to lackluster sales

Daily Mail  

Apple has made a quiet, tactical retreat from augmented and virtual reality, scaling back production of its $3,500 Vision Pro headset. One employee at Luxshare - under contract to perform the final assembly for Vision Pro - revealed Apple may 'wind down' production by November's end Some unhappy Vision Pro customers have rushed to return the headset, complaining the small display hurt their eyes, was uncomfortable and had features that weren't worth the hefty price By contrast, Facebook's parent company Meta sold roughly six million Quest 2 headsets and about three million of its next-gen Quest 3s in the first three quarters of after they were first introduced, according to Counterpoint. Elsewhere in Apple's supply chain for the Vision Pro, some factory employees have reported that manufacture of the device's internal components had already halted back in May. Anonymous sources at three suppliers working within Apple's pipeline have currently built enough parts to make between 500,000 and 600,000 Vision Pro headsets. He added: 'Right now, it's an early-adopter product People who want to have tomorrow's technology today—that's who it's for' However, the Cupertino-based tech giant appears to have revised that expectation down, telling at least one supplier to expect to work building components for just 4 million units over the entire lifespan of the cheaper Vision Pro, code-named N109.

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