With Micromax Canvas Win series, Microsoft targets Android growth in low-end segment

So Microsoft has come good on its promise of low-cost Windows Phone 8.1 devices, something the company committed to at the annual BUILD conference earlier this year. On the back of Micromax’s well-tested marketing strategy and one of the strongest distribution networks in the country, Microsoft has a far-reaching vehicle for Windows Phone. The Canvas Win phones also have a great price tag, undercutting the Moto E and Moto G specifically, while presenting alternatives to Microsoft’s own Nokia Lumia phones. Micromax’s Canvas Win phones represent a chance for users to get invested in the Windows ecosystem, including the Xbox platform, which will be heavily promoted later this year when the Xbox One launches.