Column: Trademarking ‘Taco Tuesday’ is downright Trumpian
1 year, 7 months ago

Column: Trademarking ‘Taco Tuesday’ is downright Trumpian

LA Times  

Ricardo Acosta prepares food at a Taco John’s restaurant in Denver on Tuesday. Taco Bell is asking U.S. regulators to force Wyoming-based Taco John’s to abandon its long-standing claim to the “Taco Tuesday” trademark. Since 1989, the Wyoming-based fast-food chain Taco John’s has held the “Taco Tuesday” trademark in every U.S. state except New Jersey, where Gregory’s Restaurant and Bar in Somers Point won exclusive use in 1982. Taco John’s has vigorously defended its rights, to the point of sending cease-and-desist letters to restaurants that use “Taco Tuesday” to promote, well, tacos on Tuesday. Since 1989, the Wyoming-based fast-food chain Taco John’s has held the “Taco Tuesday” trademark in every U.S. state except New Jersey.

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History of this topic

Taco Bell sued for false advertising over portion sizes
1 year, 4 months ago

Taco Bell sued for false advertising over portion sizes

The Independent  

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"Taco Tuesday" trademark: The man who claims to have invented the term has some words for Taco Bell.
1 year, 5 months ago

"Taco Tuesday" trademark: The man who claims to have invented the term has some words for Taco Bell.

Slate  

Taco Bell this week succeeded in its quest to cancel Taco John’s trademark on the phrase “Taco Tuesday” after a nationwide campaign that at one point featured LeBron James asking “How can someone own Taco Tuesday?” in a TV ad. Over the phone, I asked for his thoughts on Taco Bell’s bid to “liberate” the phrase from him and how …

Taco Bell seeks to bell rival Taco John's over 'Taco Tuesday'
1 year, 7 months ago

Taco Bell seeks to bell rival Taco John's over 'Taco Tuesday'

Firstpost  

Taco Bell is using trademark law to rectify what they view as an ‘injustice’. The popular Taco chain firmly believes that no one should possess exclusive rights to a commonly used phrase In a bid to free the “Taco Tuesday” trademark, Taco bell on Tuesday filed a petition seeking to invalidate the trademark owned by rival Taco John’s, which has …

‘Taco Tuesday’ trademark tiff flares anew between fast food competitors
1 year, 7 months ago

‘Taco Tuesday’ trademark tiff flares anew between fast food competitors

Associated Press  

— Declaring a mission to liberate “Taco Tuesday” for all, Taco Bell is asking U.S. regulators to force Wyoming-based Taco John’s to abandon its longstanding claim to the trademark. The Patent and Trademark Office, in a ruling that didn’t refer to Taco John’s, deemed “Taco Tuesday” too much of a “commonplace term” to qualify as a trademark. “I’d like to …

'Taco Tuesday' trademark tiff flares anew between fast food competitors
1 year, 7 months ago

'Taco Tuesday' trademark tiff flares anew between fast food competitors

The Independent  

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Who owns the phrase ‘Taco Tuesday’? According to Taco Bell, it should be everyone
1 year, 7 months ago

Who owns the phrase ‘Taco Tuesday’? According to Taco Bell, it should be everyone

LA Times  

Who owns the phrase “Taco Tuesday”? A decades-long, taco-promotion turf war reached new heights on Tuesday when Taco Bell launched a campaign to cancel federal trademarks for “Taco Tuesday,” held through much of the country by Taco John’s since 1989. Notably, Taco Bell says it isn’t seeking to claim the trademark for its sole usage but to “liberate” the phrase …

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