How gyms and nutritionists help South Korea’s competitive gamers
Live MintA Nike- Explosive growth has turned competitive video gaming into an increasingly professional sport, with a youthful, ever-growing fan base that appeals to sponsors and advertisers. South Korea is a leading power in eSports and in a brand new, 10-storey building in Seoul's expensive Gangnam district, dozens of T1's professional and budding gamers train, following a routine similar to mainstream sports. Last month SK Telecom sold off its professional South Korean baseball team, the Incheon-based Wyverns, for $122 million, saying it would increase investment in "futuristic sports". "eSports audiences average much younger than traditional sports, which tends to be an attractive segment," Remer Rietkerk, Newzoo's head of Esports, told AFP. COO Kim told AFP that eSports were as competitive as traditional sports, likening Faker to Michael Jordan or Tiger Woods for his longevity and dubbing him the "greatest of all time".