Malayalam movie industry now faces a box office slump
1 year, 4 months ago

Malayalam movie industry now faces a box office slump

Live Mint  

New Delhi: The stream of hit Malayalam movies of the last few years has thinned to a trickle, with barely three movies seeing box office success this year. Unlike during the peak of the pandemic, streaming platforms also appear less inclined to spend freely to acquire Malayalam films, especially since there is no guarantee they will fetch viewers. It is common for Malayalam films to be made on budgets of ₹8-10 crore, and those deemed hits to earn ₹15-20 crore at the box office. Plus, what you may have thought would draw viewers a year ago, may not find the same appeal anymore,” said Mukesh Mehta, founder of Malayalam film production and distribution company E4 Entertainment. Mehta said Hindi and Telugu films that often end up collecting upwards of ₹100 crore are not only eating into the business of Malayalam films, but also make the latter’s ₹3.5-4 crore earnings seem paltry.

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