First Principles | What the new Data Protection Bill might look like
Ever wondered why do you get spammed with phone calls, emails and text messages from service providers of all kinds? In any case, this was the stated intent of the Personal Data Protection Bill which was withdrawn after much work had gone into it earlier in August this year. While the browser is free, the data that Chrome collects about each user is used by another division of Google to serve users highly targeted ads. “Most people turn their heads the other way and assume it may not be as bad as things are because individual user data is anonymised,” Sharma says. This, Sharma says, is because the data vendors will have access to will be ‘Silver Copies’ that cannot be re-used as opposed to the ‘Gold Versions’ that can be used all over again.
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