Deepfakes Are Evolving. This Company Wants to Catch Them All
Some Fortune 500 companies have begun testing software that can spot a deepfake of a real person in a live video call, following a spate of scams involving fraudulent job seekers who take a signing bonus and run. The detection technology comes courtesy of GetReal Labs, a new company founded by Hany Farid, a UC-Berkeley professor and renowned authority on deepfakes and image and video manipulation. The company’s software can analyze the face in a video call and spot clues that may indicate it has been artificially generated and swapped onto the body of a real person. In other cases, it seems purely financial, they just take the signing bonus.” The FBI issued a warning in 2022 about deepfake job hunters who assume a real person’s identity during video calls.
























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