Chinese develop their taste for scotch whisky
China DailyDemand rising, especially among younger generation Chinese consumers' evolving taste for high-end spirits pushed their spending on Scotch whisky to a record high over the past two years despite disruption to the trade caused by the COVID-19 pandemic. Latest figures from the Scotch Whisky Association show that since 2019, the Chinese mainland has recorded the strongest growth for whisky produced in Scotland, with the total value of this market last year reaching 198 million pounds, a rise of 123 percent compared with two years ago. Global exports of Scotch grew to 4.51 billion pounds last year, with the mainland one of the key emerging markets contributing to such growth, which rose by nearly 85 percent in 2021 alone, making it the fifth-largest export market by value, according to the association. John McDonough, chief executive of Speyside Distillery, said he believes the main reasons for the growth of Scotch whisky exports to China are primarily the increased education, awareness and appreciation of single malts from Scotland.
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Live Mint
Chinese develop their taste for scotch whisky
China Daily
Chinese develop their taste for scotch whisky
China Daily
Chinese develop their taste for scotch whisky
China DailyDiscover Related
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