Prateek Kuhad: Label Deals Were So Valuable Because Self-Releasing Music Was Impossible, But Not Anymore
News 18Prateek Kuhad, best known for immensely loved tracks like Kho Gaye Hum Kahan, Cold/Mess, Kasoor and Tum Jab Paas, has showed the entire mainstream music industry that if you have it in you then the audience will somehow find their way to your art irrespective of whether or not you are backed by a famous label. Currently busy with his multi-city tour ‘The Way that Lovers Do’ across the country, Prateek spoke to us about the feedback that he has received for the shows so far, his incredible transformation from a shy singer to a full-fledged performer on stage and why music label deals are no more a big thing for independent artistes. Radico Khaitan’s Magic Moments Music Studio announced Prateek’s Indian segment of his world tour, ‘The Way That Lovers Do’ last month. I was like, ‘Okay, I just want to make music and be able to make enough money that I can kind of get by.’ That was my goal in life. About his song ‘Full Time Lover’ and the album ‘The Way That Lovers Do’: It actually is one of my favorites.
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