Why Mark Zuckerberg's war on click bait proves we are all pawns of social media
10 years, 7 months ago

Why Mark Zuckerberg's war on click bait proves we are all pawns of social media

Salon  

Isn't it lovely, our brave new digital world, tailored for us exactly how we want it? Because he's back, sneakier than ever, in his new guise as a social media news feed, exquisitely tailored to preferences we didn't even consciously know we had. Facebook's goal is to distinguish between good click bait -- catchy headlines that deliver real stories that back up the tabloid lure -- and evil click bait -- catchy headlines that are nothing more than a traffic generating bait-and-switch. On Monday, Matt Buchanan, co-editor of the Awl, pointed out that if you dig deep into Twitter's notification settings, you will see that a new "tailored for you" setting has become a ubiquitous default. Whereas, with Facebook, even if on one level we might appreciate the company's effort to rid the world of obnoxious click bait, we long long ago abandoned the fantasy that we have any meaningful control over what we see, no matter how many times we try to change our settings back to "most recent."

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