Bollywood’s first quarter report card: Films fail to recover the base cost; Pathaan saves the day
1 year, 8 months ago

Bollywood’s first quarter report card: Films fail to recover the base cost; Pathaan saves the day

Hindustan Times  

After a mediocre 2022, there were high expectations from the first quarter of 2023. “Bad content and remake fatigue resulted in the failure of two of the biggest films, Shehzada and Selfiee,” says trade analyst Taran Adarsh. Bad content and remake fatigue resulted in the failure of two of the biggest films - Shehzada and Selfiee, which were expected to do well,” says Taran Adarsh. Bollywood’s first quarter report card PATHAAN : THE SAVIOUR Made at the cost of ₹250 crores, Pathaan managed to earn ₹542 crores in the domestic market and crossed ₹1000 cr mark globally. Trade analyst Atul Mohan says, “People watched the film twice or thrice only for Shah Rukh as if they were trying to take revenge for everything he went through in the past months - from Aaryan Khan’s case to campaigns to boycott the film.” Ray of hope Amid a string of flops, Rani Mukerji-starrer Mrs Chatterjee VS Norway and rom-com Tu Jhoothi Main Makkar starring Ranbir Kapoor and Shraddha Kapoor somewhat managed to pull audiences to the theatres.

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