The future is click & mortar
"A low single digit,” as they say these days in e-commerce circles, is roughly how much online selling accounts for in India’s retail market. Capital inflows Also, e-commerce players, with their huge pile of cash, courtesy the billions of dollars that keep flowing into them from private equity investors, can build better customer experience and also offer huge discounts. Also, unlike the e-commerce players, they aren’t getting big capital infusions from private equity investors; in any case, not for their brick-and-mortar business model. Its argument was that while the current rules restrict FDI into retailers to customers, such a restriction doesn’t affect e-commerce players, who manage to slip past because they present themselves as technology platforms or marketplaces.
MakeMyTrip, Lenskart and others plan to build offline presence to woo customers
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