Facebook to change how users are counted in its ad metrics
3 years, 2 months ago

Facebook to change how users are counted in its ad metrics

The Hindu  

Facebook on Tuesday said it has made changes to the way user accounts are counted for Facebook and Instagram were integrated earlier this year, allowing users to link their accounts with a common email address or phone number. Users having multiple accounts were counted as one person for advertising purposes if they had linked their Facebook and Instagram accounts. Now, users that don’t have their Facebook and Instagram accounts linked will be considered as separate people for ads planning and measurement, the company said in a statement. Advertisers are likely to see an impact to campaign planning estimates and performance reporting, Facebook added, along with increases in pre-campaign estimates such as estimated audience size.

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History of this topic

How many users does Facebook have? The company struggles to figure it out
3 years, 2 months ago

How many users does Facebook have? The company struggles to figure it out

Live Mint  

Facebook Inc. is struggling to detect and deal with users’ creating multiple accounts on its flagship platform, according to internal documents that raise new questions about how the social-media giant measures its audience. On its website for advertisers, Facebook says its estimate for an ad’s audience size depends in part on the number of accounts users have, but it doesn’t …

Facebook Wants Users To Love Personalized Adverts As The Privacy Battle Against Apple Rages On
3 years, 10 months ago

Facebook Wants Users To Love Personalized Adverts As The Privacy Battle Against Apple Rages On

News 18  

Facebook has made its reservations about the new incoming data privacy measures for Apple iPhones, known quite vocally. With iOS 14.5 for the iPhones, Apple will be implementing a new privacy tool that will generate a pop-up which will ask users whether they want the Facebook app on their iPhones to track their usage activities across other apps and websites. …

Head of Instagram says user privacy is important but business comes first
4 years ago

Head of Instagram says user privacy is important but business comes first

India Today  

Apple’s plan to tighten privacy on its iPhone ecosystem next year is not going well with Facebook. Apple is bringing crucial privacy changes with iOS 14 and iPadOS 14 that will inform users and seek their approval for targeted advertising and data gathering, both of which lie at the core of Facebook’s advertising business. The entire debate over user privacy …

Facebook slams Apple for bringing transparency to ad tracking, says old way is good for business
4 years ago

Facebook slams Apple for bringing transparency to ad tracking, says old way is good for business

India Today  

One of the biggest industries of our times, which is online advertising, is built on obfuscation. Facebook claims that the new iOS update would “limit businesses’ ability to run personalized ads and reach their customers effectively.” Apple has responded back by saying that it is not asking companies like Facebook to change its ad targeting practices. App Tracking Transparency in …

Apple says Facebook collects data without any regard for user privacy
4 years, 1 month ago

Apple says Facebook collects data without any regard for user privacy

India Today  

Apple has planned to push ahead with its planned launch of a new privacy feature despite objections from the advertising industry. In a letter to a coalition of privacy groups, Apple’s director of global privacy, Jane Horvath said that App Tracking Transparency that requires users to actively allow developers to track how they use other apps will still be launched. …

Apple Slams Facebook Over 'Disregard for User Privacy,' Defends Delay of New Privacy Feature
4 years, 1 month ago

Apple Slams Facebook Over 'Disregard for User Privacy,' Defends Delay of New Privacy Feature

News 18  

Apple has responded to criticisms over its upcoming App Tracking Transparency feature and further criticised Facebook for its “disregard for user privacy.” In a letter to the Ranking Digital Rights organisation, Jane Horvath, Apple’s senior director of global privacy reiterated that the company believes that “privacy is a fundamental human right,” and the ATT feature is very much in the …

Facebook: Apple privacy changes will muck up online ads
4 years, 3 months ago

Facebook: Apple privacy changes will muck up online ads

Associated Press  

OAKLAND, Calif. — Facebook is pushing back on new Apple privacy rules for its mobile devices — and putting app developers in the middle. Facebook said it expects “less impact” on its own advertising revenue than on the ad-supported businesses that rely on its audience network to promote their apps. It is also asking businesses to create new ad accounts …

Facebook acknowledges that it shared data of some inactive users with third-party apps, says the issue has now been fixed
4 years, 5 months ago

Facebook acknowledges that it shared data of some inactive users with third-party apps, says the issue has now been fixed

Firstpost  

Facebook says that from the past several months, approximately 5,000 developers continued to receive user data even after they were inactive for over 90 days. Facebook says that from the past several months, approximately 5,000 third-party app developers continued to receive the data that people had previously authorised, even after they were inactive on Facebook for over 90 days. Facebook …

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