Apple, MLS announce 10-year streaming partnership
2 years, 6 months ago

Apple, MLS announce 10-year streaming partnership

Daily Mail  

Apple's foray into live sports took a big step forward Tuesday as the tech company announced a 10-year partnership with Major League Soccer reportedly worth at least $2.5 billion. 'This Apple TV deal with MLS has no blackout restrictions,' tweeted sports radio personality Evan Roberts of New York's WFAN. San Jose Earthquakes forward Cristian Espinoza goes down when he is fouled by Nashville SC midfielder Dax McCarty during a match between Nashville SC and San Jose Earthquakes, June 11, 2022, at GEODIS Park in Nashville, Tennessee MLS Commissioner Don Garber and Apple's Tim Cook revealed the deal Tuesday MLS Commissioner Don Garber with Apple's Tim Cook and Eddy Cue MLS was seeking $300 million, annually, according to Sports Business Journal, which first reported the news. What also makes the deal intriguing for Apple is that MLS has the youngest and most diverse audience compared to the other four major professional North American sports leagues.

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History of this topic

Apple TV deal could hurt efforts by MLS to grow its fan base
1 month ago

Apple TV deal could hurt efforts by MLS to grow its fan base

LA Times  

Major League Soccer’s deal with Apple TV might be good for the league, but it could be preventing casual fans from watching games. While the MLS Cup final between the Galaxy and New York Red Bulls will be shown on Fox and Fox Deportes, the majority of games are now exclusively behind a paywall, courtesy of the league’s broadcasting deal …

Fifa finally agree massive $1bn broadcast deal for Club World Cup - one day before draw takes place
1 month ago

Fifa finally agree massive $1bn broadcast deal for Club World Cup - one day before draw takes place

The Independent  

Sign up to Miguel Delaney’s Reading the Game newsletter sent straight to your inbox for free Sign up to Miguel’s Delaney’s free weekly newsletter Sign up to Miguel’s Delaney’s free weekly newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Streaming platform DAZN has agreed a worldwide deal …

Major League Soccer: How the sport is about to get a massive tech upgrade in the United States
5 months, 1 week ago

Major League Soccer: How the sport is about to get a massive tech upgrade in the United States

Slate  

The elevator landed on the suite level of Lower.com Field in Columbus, Ohio, and emptied out into a miniature CES full of soccer’s latest and greatest technological achievements. On July 24 and 25, as a sort of VIPs-only sideshow to the Major League Soccer All-Star Game, the MLS held this expo to demonstrate what’s next for the sport, a commercial …

MLS teams adjust to a summer of soccer without some of the league’s biggest names
6 months, 3 weeks ago

MLS teams adjust to a summer of soccer without some of the league’s biggest names

Associated Press  

Lionel Messi could miss as many as six games with Inter Miami if Argentina wins its way to the Copa America final. “So the more accomplished players you have on your team, the ones that are at international level, that’s a great thing most weeks — until you lose them and then you don’t have them.” The league also is …

U.S. Open Cup to be shown on Apple TV’s MLS Season Pass through end of tournament
7 months, 2 weeks ago

U.S. Open Cup to be shown on Apple TV’s MLS Season Pass through end of tournament

New York Times  

The remaining three rounds of the 2024 Lamar Hunt U.S. Open Cup will be streamed for free on MLS Season Pass on Apple TV, U.S. Soccer announced on Thursday. The tournament’s final seven matches will be streamed on Apple TV nested under MLS Season Pass. U.S. Soccer added that there will be “expansive Open Cup coverage” across MLS Season Pass …

MLS might open season with replacement referees after labor deal is rejected
10 months, 3 weeks ago

MLS might open season with replacement referees after labor deal is rejected

LA Times  

Major League Soccer might open its regular season Wednesday using replacement officials after members of the Professional Soccer Referees Assn. “It’s extremely disappointing that the officials have voted against the tentative agreement on a new collective bargaining agreement,” Nelson Rodríguez, the MLS executive vice president of sporting product and competition, said in a statement. “PRO has informed us of its …

Lionel Messi's Inter Miami will not 'blow the doors off' MLS, says Taylor Twellman, as Apple TV analyst believes Herons 'can be punched in the face' following Leagues Cup win
11 months ago

Lionel Messi's Inter Miami will not 'blow the doors off' MLS, says Taylor Twellman, as Apple TV analyst believes Herons 'can be punched in the face' following Leagues Cup win

Daily Mail  

Inter Miami will have Lionel Messi, Luis Suarez, Sergio Busquets and Jordi Alba wearing pink this season - but Taylor Twellman doesn't quite foresee the Herons dominating MLS. 'I don't think they're going to blow the doors off the way a lot of the experts believe that,' the MLS Season Pass analyst exclusively told Mail Sports in a Zoom interview. …

MLS and Apple announce all-access docuseries chronicling 2024 season
11 months, 4 weeks ago

MLS and Apple announce all-access docuseries chronicling 2024 season

Associated Press  

MIAMI BEACH, Fla. — Apple TV and Major League Soccer are expanding their collaboration, announcing Thursday that the looming MLS season will be chronicled in a new all-access docuseries similar to the ones that have given fans a deep, different look at golf, auto racing and tennis in recent months. The league is entering the second year of a 10-year …

News Analysis: Why is MLS embracing a playoff format disliked by players and fans?
1 year, 2 months ago

News Analysis: Why is MLS embracing a playoff format disliked by players and fans?

LA Times  

LAFC forward Denis Bouanga, left, greets forward Mario González during the second half of LAFC’s win over Vancouver in the first game of their MLS Cup playoff series on Saturday night. And the early results suggest the fans aren’t buying it, with several thousand empty seats watching both LAFC and the Philadelphia Union roll to convincing wins in the first …

'Messi effect is real': World Cup winner's arrival results in doubling of MLS Season Pass subscriptions
1 year, 4 months ago

'Messi effect is real': World Cup winner's arrival results in doubling of MLS Season Pass subscriptions

Firstpost  

Not only have the MLS Season Pass subscriptions doubled, the Spanish language viewership has also gone above 50 per cent for Lionel Mess’s matches. Apple TV, the official broadcast partner for the country’s premier football league, has already seen its MLS season pass subscriptions more than double. According to a tweet by the Managing Owner of Inter Miami Jorge Mas, …

ESPN considers adding sports leagues as partners as it transitions from cable to digital
1 year, 5 months ago

ESPN considers adding sports leagues as partners as it transitions from cable to digital

Associated Press  

SANTA MONICA, Calif. — ESPN chairman Jimmy Pitaro said the network could take on a sports league as a minority partner as the network continues its transition from a cable channel to a digital company. So you can draw whatever conclusions you want from that,” Pitaro said Tuesday during a seminar Pitaro declined to say which leagues have been in …

MLS commissioner Don Garber discusses expansion, Apple TV deal and more in exclusive interview
1 year, 10 months ago

MLS commissioner Don Garber discusses expansion, Apple TV deal and more in exclusive interview

New York Times  

As Don Garber enters his 23rd year as the commissioner of Major League Soccer, the league is at a pivotal moment in its history. Nashville SC CEO Ian Ayre once called the idea of MLS owners voting for promotion and relegation akin to “turkeys voting for thanksgiving.” “This is the ‘never say never’ thing,” said Garber. “They don’t have to …

MLS and Apple: The grand media experiment begins, plus Pac-12 media thoughts
1 year, 10 months ago

MLS and Apple: The grand media experiment begins, plus Pac-12 media thoughts

New York Times  

Taylor Twellman is an unapologetic apostle for the partnership between MLS and Apple. He had a terrific broadcast career going at ESPN — along with being the face of that network’s soccer coverage, Twellman enjoyed the contractual flexibility to morph onto the network’s news and debate shows — but he left the company in January to be part of a …

MLS games will be available to bars, restaurants via DirecTV
1 year, 10 months ago

MLS games will be available to bars, restaurants via DirecTV

Associated Press  

EL SEGUNDO, Calif. — Bars and restaurants with DirecTV can still show Major League Soccer games. The satellite service announced on Thursday that it has reached an agreement to provide MLS Season Pass to commercial establishments through DirecTV for Business. DirecTV’s residential customers will still need to access MLS Season Pass through the Apple TV app. DirecTV says the agreement …

Apple embraces potential of sports streaming with MLS deal
1 year, 11 months ago

Apple embraces potential of sports streaming with MLS deal

Associated Press  

CUPERTINO, Calif. — After taking its first dip into sports streaming last year, Apple is now immersing itself. The NFL further embraced streaming last year as Prime Video carried “Thursday Night Football” and Major League Baseball partnered with Apple TV and Peacock to stream games. MLB aired two games on Apple TV+ on Friday nights last year, including the game …

Apple embraces potential of sports streaming with MLS deal
1 year, 11 months ago

Apple embraces potential of sports streaming with MLS deal

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. The NFL further embraced streaming last year as Prime …

Apple set to enter the bidding war for English Premier League streaming rights
1 year, 11 months ago

Apple set to enter the bidding war for English Premier League streaming rights

India TV News  

Tech giant Apple is preparing a bid for the rights to stream the English Premier League in the UK, media reports suggest. The Premier League's three-year agreement with UK-based Sky Sports and BT Sport expires in 2025, according to The Daily Mail, and bidding for the next set of rights is scheduled to begin later this year. The report says …

Apple set to enter bidding war for English Premier League streaming rights
1 year, 11 months ago

Apple set to enter bidding war for English Premier League streaming rights

India TV News  

Apple Inc. is preparing a bid for the rights to stream the English Premier League in the UK, the media reported. According to The Daily Mail, the Premier League's current three-year agreement with the UK-based Sky Sports and BT Sport expires in 2025, with the bidding process for the next set of rights set to begin later this year. The …

Why Apple TV has become the exclusive streaming home for Major League Soccer
2 years, 6 months ago

Why Apple TV has become the exclusive streaming home for Major League Soccer

LA Times  

Los Angeles Galaxy midfielder Sebastian Lletget, left, kicks the ball during an MLS game against FC Dallas in July 2021 in Carson. Major League Soccer has awarded the exclusive global streaming rights to its games to Apple in a 10-year deal, further cementing the tech giant’s foray into live sports. Apple landed an exclusive package of Friday night Major League …

MLS agrees to 10-year broadcast deal with Apple worth $2.5 billion: Sources
2 years, 6 months ago

MLS agrees to 10-year broadcast deal with Apple worth $2.5 billion: Sources

New York Times  

Major League Soccer has agreed to a new broadcast agreement with Apple that multiple industry sources pegged at 10 years, $2.5 billion. Any matches broadcast on ESPN, Fox, Univision or any other linear networks will also be shown on Apple TV. Apple TV matches will not be shown on local television networks, meaning MLS fans will need to subscribe to …

How will MLS’ Apple TV deal affect the league? Everything we know about the agreement
2 years, 6 months ago

How will MLS’ Apple TV deal affect the league? Everything we know about the agreement

New York Times  

Major League Soccer on Tuesday announced a groundbreaking new broadcast deal with Apple that, according to industry sources, will see the tech giant pay the league a minimum of $2.5 billion over the next 10 years. Fans who want to listen to a local voice will have the option to mute the Apple TV commentary team and listen to their …

MLS media rights deal not likely to be a game-changer, sources say
2 years, 9 months ago

MLS media rights deal not likely to be a game-changer, sources say

New York Times  

With the window for MLS to hit commissioner Don Garber’s stated goal of finalizing a media rights deal by the end of March rapidly closing, multiple industry sources outlined to The Athletic this week details of the league’s ongoing negotiations for a new agreement that will begin in 2023. Media rights deals between sports leagues and American broadcasters League Annual …

After All-Star game, is there a chance Liga MX and MLS will merge?
3 years, 4 months ago

After All-Star game, is there a chance Liga MX and MLS will merge?

LA Times  

Liga MX’s Jonathan Rodriguez celebrates after scoring a first-half goal against the MLS All-Stars at Banc of California Stadium on Tuesday. After Tuesday’s All-Star Skills Challenge, executives from nearly every club in Major League Soccer and Mexico’s Liga MX made the short walk from Banc of California Stadium to the California Science Center in Exposition Park to both celebrate and …

MLS and Liga MX aren’t ruling out a merger, but they’re not taking that step yet
3 years, 7 months ago

MLS and Liga MX aren’t ruling out a merger, but they’re not taking that step yet

LA Times  

Don Garber, right, commissioner of Major League Soccer, and Mikel Arriola, left, Liga MX president, announce the MLS All-Star game will be played at Banc of California Stadium in Los Angeles. Major League Soccer’s decision to join Liga MX on a cross-border all-star game this summer isn’t necessarily a step toward a long-rumored merger of North America’s two most prominent …

ESPN acquire TV rights for Spain's LaLiga in record $1.4 billion deal over eight seasons
3 years, 7 months ago

ESPN acquire TV rights for Spain's LaLiga in record $1.4 billion deal over eight seasons

Firstpost  

The deal is the most lucrative television deal by a US broadcaster for an overseas football league, eclipsing the $1 billion paid by NBC for rights to broadcast the English Premier League. US sports broadcasting giant ESPN has acquired television rights for Spain’s LaLiga in a record deal worth $1.4 billion over the next eight seasons starting from the 2021-2022 …

MLS concerned after COVID-19 takes bite out of 2020 revenue
4 years, 1 month ago

MLS concerned after COVID-19 takes bite out of 2020 revenue

The Hindu  

Major League Soccer suffered nearly one billion USD revenue hit compared to last year due to COVID-19 but is hopeful 2021 will bring a reprieve as it plans to launch its new season on schedule next March, Commissioner Don Garber said on Tuesday. “We are concerned about what this will look like leading into 2021 and are working at figuring …

MLS, Liga MX will announce eight-team Leagues Cup tournament to start in July
5 years, 7 months ago

MLS, Liga MX will announce eight-team Leagues Cup tournament to start in July

New York Times  

Major League Soccer and Liga MX plan to announce a summer tournament featuring four teams from each league as soon as Wednesday, several sources have told The Athletic. Liga MX released a statement at its club owner’s meeting last week that it will announce a “binational” tournament in the “coming weeks.” ESPN Mexico previously reported that MLS teams Chicago Fire, …

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