App tracking feature, and the feud between Apple and Facebook
Apple has backed an App Tracking Transparency feature, which it plans to launch early next year. When users opt-in for personalised ads, Apple groups together users with similar characteristics like apps downloaded, age, country or city of residence, and gender, to ensure that an ad campaign can’t identify a single user. Apple, Facebook feud Apple accused the social media company of using detailed data about online browsing activity to target ads and to allow grouping of users into smaller segments. "What some companies call personalised experiences are often veiled attempts to gather as much data as possible about individuals, build extensive profiles on them, and then monetize those profiles," Apple said in the letter. "ATT doesn’t ban the reasonable collection of user data for app functionality or even for advertising," Apple said in the letter.
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