E-commerce firms push electronics sales
4 years, 1 month ago

E-commerce firms push electronics sales

Live Mint  

E-commerce firms Flipkart and Amazon as well as omni-channel retailers such as Reliance Digital are making a final push towards big-ticket electronic and smartphone sales in the last leg of Diwali, with heavy discounts and quick delivery methods. Amazon India's month-long 'Great Indian Festival’ sale, which is drawing to a close on 13 November, saw over 1.5 million customers buying a smartphone from the e-tailer for the first time. “With customers from 99.3% of India’s pin codes placing orders on Amazon.in from sellers in over 6,387 pin codes, the Great Indian Festival truly brought festive spirit across the country. Top categories selling on Amazon India during the festive sale continued to be smartphones, large appliances, fashion, consumer electronics, as well as home and kitchen products.

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