Why it’s time for the ultra-rich to abandon luxury in order to save the world

Are you planning a party night in, say, Ibiza in the near future? The magazine’s new editor, Jo Ellison, explained: “We want the title and indeed our masthead to reflect a world with deeper sensitivities.” She said readers could interpret the “S” in any way they choose: it could be how to save it, or how to steer, surf or savour it. As one historian of the newspaper wrote: “The daily press would never have come into existence as a force in public and social life had it not been for the need for men of commerce to advertise.” But that quote – from Francis Williams’s Dangerous Estate in 1957 – does assume that some care has gone into what’s entailed in being a “force in public and social life.” Perhaps, as an editor in 2021 – slap in the middle of a climate change conference in Baku – you might pause before giving over a whole page of HTSI to “everything you need to know about flying private.” The writer has, no question, done a comprehensive job, breaking the subject down into eight categories of the sort of exclusive travel that HTSI’s UHNWIs might be thinking about. I’ve covered the section on Ibiza party possibilities, which alternatively holds out the potential of landing at Engadin Airport – “just 10 minutes from St Moritz’s bars.” Then we have the “best for pets” section for those wishing to fly to LA or Melbourne with their labradoodle side them. “It’s a perfect storm” one hedge fund manager lamented in another one percent magazine as he explained why he was fleeing London for Zurich.