Billions in TV revenue, athletes as employees on the line as college sports faces more legal threats
Associated PressAt a reception attended by several university presidents in Manhattan, Arizona State President Michael Crow was asked to ponder a not-too-distant future where Sun Devils football and basketball players get a cut from the billions of dollars their sports generate in media rights deals. “That is not an outcome which is conducive, in my view, to the success of the pluralistic, gender-balanced, college-sports framework that we presently have in the United States.” All the same, the NCAA and major college sports conferences are facing yet another antitrust lawsuit — among other legal and political challenges — that could force decision-makers to reckon with a reality where some athletes are paid employees or at least get money in a revenue-sharing model that looks a lot like professional sports. Two separate issues in front of the National Labor Relations Board — a complaint against USC and the Pac-12 and a unionization movement by Dartmouth’s men’s basketball team — along with another lawsuit in Pennsylvania could lead to college athletes being granted employee status. A loss for the NCAA could require professional-sports style revenue sharing of those multibillion-dollar television deals for big-time college football and March Madness basketball because they involve the use of players’ names, images and likenesses. And so the most significant is the rule that prohibits conferences from paying students for NIL,” said Steve Berman, one of the lead plaintiffs’ attorneys and a familiar legal foe of the NCAA.