
Why would the Daily Mail want to buy Yahoo?
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. The question is why the Daily Mail, which is already the most-visited English language news site in the world, would take on beleaguered Yahoo. “The benefits for audience scale are clear: in a crowded US news market where the MailOnline does not have the brand recognition of its American competitors, the acquisition of the Yahoo properties should prove a quick and effective way of boosting its audience and improving its offer to advertisers.” In return, Yahoo could benefit from the Daily Mail’s knowledge monetising content online. If successful, the Daily Mail might integrate Yahoo’s news and sports channels and leave the rest, inlcuding advertising technology, email and search businesses, to a private equity firm seeking a quick sale. “The Daily Mail is the most-looked at online service in the world, they’re the only ones really making money out of it and Yahoo has a huge number of news based sites.
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