Tesco and Morrisons hit by ‘shrinkflation’ as ready meals cut by 50g while prices go up
The IndependentGet the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Tesco and Morrisons has been struck by ‘shrinkflation’ as it joins other supermarkets that have slimmed down the size of their products to tackle soaring costs. The move follows a growing trend across supermarkets dubbed ‘shrinkflation’ where companies try to secure their profit margins amid the highest inflation in 40 years. Roisin Currie, Greggs chief executive, said soaring energy prices and “tough” market conditions meant the cost of pastries could increase again in the coming months. The Resolution Foundation, a think tank focused on living standards, said it was now “plausible” that inflation could rise to 15 per cent – the highest level since 1980.