Asda promises to price match Aldi and Lidl on nearly 300 grocery items
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Asda said it will check the prices of comparable products sold in Aldi and Lidl twice a week, and match its price to the cheapest of the two. We understand we have an important role to play in local communities to help families get the most from their budgets David Hills The price match will be done on a proportional basis if there are no equally sized packets in the rival stores. “Asda has over 50 years heritage as the customer champion, and we understand we have an important role to play in local communities to help families get the most from their budgets,” said chief customer officer David Hills. “We have launched Aldi and Lidl Price Match to help them save both time and money.” It comes as grocery prices fall after years of rises.
History of this topic
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