Harsh Goenka Questions Jaguar’s Latest Ad, Says ‘Feels More Like ..'
Trending News
4 weeks ago

Harsh Goenka Questions Jaguar’s Latest Ad, Says ‘Feels More Like ..'

ABP News  

Jaguar’s latest ad has earned the luxury car brand a lot of criticism not only from social media trolls but fellow businessmen. Responding to the same, Goenka took to social media platform X, formerly known as Twitter, and said, “Jaguar’s new ad feels more like an art film than a car commercial—diverse actors, bold colors, and zero cars. ‘Copy nothing’—what does that even mean?” The businessman questioned if the Jaguar’s new ad feels more like an art film than a car commercial—diverse actors, bold colors, and zero cars. pic.twitter.com/nVjauUUVuQ — Harsh Goenka November 23, 2024 Earlier, Tesla founder Elon Musk also raised questions on the brand's strategy with the ad and wittily commented, "Do you sell cars?".

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Mint Quick Edit | Who says Jaguar’s new ad campaign is ‘too woke to work’?
2 weeks, 3 days ago

Mint Quick Edit | Who says Jaguar’s new ad campaign is ‘too woke to work’?

Live Mint  

The undeniable rarity of high-risk, high-return marketing strategies, especially in markets boxed in by convention, could explain why Jaguar’s “Copy nothing" advertising campaign has been inducing so many gasps. For one, it features a restyled logo, but no car, though it was timed with the unveiling of the Tata-owned brand’s Type 00 electric vehicle, a “concept car" meant to signal …

Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand
2 weeks, 6 days ago

Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand

Wired  

One of the many criticisms leveled at Jaguar in the firestorm ignited by its rebrand last month was that while it revealed a new logotype and a short film of eight conspicuously diverse models clad in bright couture emerging from a yellow escalator into a lilac lunar landscape, it didn’t even hint at a car. Despite being busy preparing for …

Jaguar MD Defends Brand’s Latest Ad, Says Campaign’s Message Lost ‘In A Blaze Of Intolerance’. See Full Video Here
4 weeks ago

Jaguar MD Defends Brand’s Latest Ad, Says Campaign’s Message Lost ‘In A Blaze Of Intolerance’. See Full Video Here

ABP News  

In the world of digital advertising getting more creative by the day, Jaguar recently received criticism for its unique rebranding ad. The British luxury carmaker’s latest promotional video went viral as it didn’t feature any vehicles, rather had models posing in brightly coloured outfits. Responding to the online critics, Rawdon Glover, managing director, Jaguar told The Financial Times that the …

People like Farage are not our core customer, says Jaguar boss
4 weeks, 1 day ago

People like Farage are not our core customer, says Jaguar boss

The Telegraph  

The boss of Jaguar has suggested people like Nigel Farage are not important to the carmaker’s vision as he said it wanted to pursue a “completely different audience” to its traditional customers. Rawdon Glover, managing director of Jaguar, hit back at comments made by the Reform MP who last week criticised the carmaker’s controversial rebrand amid concerns it is seeking …

Jaguar rebrand is pink, diverse and doesn’t feature any cars
1 month ago

Jaguar rebrand is pink, diverse and doesn’t feature any cars

Live Mint  

Luxury automaker Jaguar is betting that a colorful and youthful rebrand will help it successfully launch fully into the electric-cars market. Elon Musk, the world’s richest man and chief executive of electric-vehicle maker Tesla, responded to Jaguar’s video on X by asking, “Do you sell cars?" Other X users asked whether the video was a joke, said it would cause …

‘Do you sell cars?’: Jaguar’s rebrand prompts mockery, confusion online
1 month ago

‘Do you sell cars?’: Jaguar’s rebrand prompts mockery, confusion online

Al Jazeera  

British luxury automaker’s advertising campaign features models of varying ages, genders and races – but no cars. Released across multiple social media platforms, the 30-second clip features models of varying ages, genders, and races accompanied by phrases such as “live vivid”, “delete ordinary,” and “copy nothing” as a minimal techno soundtrack plays. Part of Jaguar’s larger rebrand towards electric vehicles …

Radical Jaguar rebrand and new logo sparks ire online
1 month ago

Radical Jaguar rebrand and new logo sparks ire online

Associated Press  

NEW YORK — A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. To copy nothing.” The promotional video, posted on X and Instagram, shows models dressed in futuristic brightly colored outfits walking in an alien-like landscape. X owner Elon Musk wrote on …

Jaguar unveils confusing rebrand; Andrew Tate, Elon Musk ask ‘where are the cars?’
1 month ago

Jaguar unveils confusing rebrand; Andrew Tate, Elon Musk ask ‘where are the cars?’

Hindustan Times  

Jaguar, the iconic British luxury automaker, has unveiled a bold new look that marks the beginning of a “new era” for the company, in anciticpation of their of their newest all-electric line. Jaguar's new logo Critics have questioned the “woke” branding, with some finding the video’s technicolour aesthetic and gender-fluid models at odds with the brand’s traditional luxury image. The …

Elon Musk Takes Aim At Jaguar's New Logo Video. 'Do You Sell Cars?'
1 month ago

Elon Musk Takes Aim At Jaguar's New Logo Video. 'Do You Sell Cars?'

ABP News  

British luxury carmaker Jaguar recently unveiled a new logo in an ad that has sparked controversy and confusion on social media. The post, captioned "copy nothing," was met with skepticism, particularly from X owner Elon Musk, who took to the platform to criticise the approach. drawing attention to the absence of cars in an Jaguar’s decision to redesign its iconic …

Jaguar reveals new logo and branding, but netizens complain ‘go back…’, Elon Musk asks ‘do you sell cars?’
Trending News
1 month ago

Jaguar reveals new logo and branding, but netizens complain ‘go back…’, Elon Musk asks ‘do you sell cars?’

Live Mint  

Jaguar, the British luxury auto brand, unveiled its new logo and branding strategy on November 19, according to a report by PA Media. The new logo comes ahead of Jaguar's plans to launch three new electric cars in 2026and was aimed at being a “fire break” as the company moves towards becoming a fully electric luxury brand. About The New …

Elon Musk roasts Jaguar over new logo. See British carmaker's response
1 month ago

Elon Musk roasts Jaguar over new logo. See British carmaker's response

India Today  

Tesla CEO Elon Musk took a jab at British carmaker Jaguar over their newly unveiled logo, introduced in a colourful rebrand video earlier this week. Jaguar shared the video with the caption, "Copy nothing," showcasing a 30-second advert that focuses on vibrant visuals rather than vehicles. The ad features bold captions such as "create exuberant," "live vivid," "delete ordinary," and …

Jaguar changes its iconic logo in confusing rebrand, Elon Musk asks ‘Do you sell cars?’
1 month ago

Jaguar changes its iconic logo in confusing rebrand, Elon Musk asks ‘Do you sell cars?’

Hindustan Times  

British luxury automaker Jaguar unveiled its new logo in a pop art-inspired rebrand video on Tuesday. Jaguar's 'copy nothing' rebranding leaves netizens confused as luxury car maker reinvents itself Jaguar changes its iconic logo. In addition to its name, the company has also revamped its pouncing cat logo, known as the leaper, which is Jaguar's “precious mark of provenance.” “Always …

Tesla dives into advertising after years of resistance
8 months, 3 weeks ago

Tesla dives into advertising after years of resistance

Live Mint  

Tesla has for most of its history been firmly averse to advertising. When an attendee suggested the company should consider advertising to counter perceptions that it makes impractical sports cars for the wealthy, Musk responded, “We’ll try a little advertising and see how it goes.” Tesla spent approximately $6.4 million on U.S. digital advertising in 2023, according to estimates from …

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