The decline of McDonald’s: How the golden arches lost their shine
The IndependentStay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. In July, McDonald’s shared that its sales had fallen by one per cent worldwide across every company segment from April to June. Fast food and public health have been at loggerheads for decades, particularly since Morgan Spurlock’s 2004 documentary Super Size Me set the tone for a moral panic about fatness that McDonald’s has never really escaped from – even though no scientific research has ever been able to replicate the mental and physical ill effects that host Spurlock claimed he suffered from eating a larger portion of burgers, fries and soft drinks every day. In fact, Greggs is the most popular dining brand in the UK today, beating McDonald’s by 2 per cent, according to a recent YouGov poll. Just being very transparent and honest and human.” In the process of launching Chow Chow, Clarke says he’s keen to start a fast food business that fosters a real sense of community, is accessible and has “bags of personality” – all the things that McDonald’s has become too large for.