Chipotle is raising prices for the fourth time in two years and fans are not happy
The IndependentStay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. According to a report from Insider, Laurie Schalow – chief corporate affairs officer at Chipotle – says the fast-food chain will be raising its prices due to “offset inflation.” In a statement she said: “For the first time in over a year, we will be taking a modest price increase to offset inflation.” While Ms Schalow did not reveal which menu items would be affected, the “modest” uptick in prices may be reflected across the board given the current state of the economy. On a Chipotle subreddit board, longtime fans sounded off on the increase in prices and speculated whether or not the latest price hikes would cause loyal customers to jump ship. Maybe if I happen to be out and need to slam something but even then, it’s not at the top of my list.” Others doubted that anything could truly deter loyal customers from continuing to buy from the Mexican food chain, with someone writing: “Price increases haven’t stopped people yet lol.” Another person added, “This is what’s killing me. People will complain about prices but yet they will KEEP buying it.” In July, TikTok users were reportedly calling the increase in prices the “downfall of Chipotle.” Many waxed poetic about Chipotle’s so-called glory days, including one user who wrote: “I feel bad for ppl who didn’t get to experience 2009-2010 Chipotle, whew lawd it was fire.” Another added, “I would give ANYTHING for a single bite of my 2011 Chipotle order.” It isn’t only Chipotle that has been affected by the current state of the economy.