Outside China, TikTok is testing in-app sale of products
3 years, 7 months ago

Outside China, TikTok is testing in-app sale of products

Al Jazeera  

Its efforts to duplicate in foreign markets the success of its hit Chinese-only cousin Douyin could pose a threat to Facebook. ByteDance Ltd.’s TikTok is working with brands including streetwear label Hype to test in-app sales in Europe, a move that will intensify its competition with Facebook Inc. and further blur the line between social media and online shopping. Facebook last May introduced new tools to improve shopping experience on its platform as well as photo-sharing app Instagram, and Pinterest has also stepped into ecommerce by channeling buyers to merchants’ websites. Businesses typically tag their products in TikTok’s social content, with links directing buyers to their own sites, but users still technically stay in the TikTok app. In a splashy coming-out party for Douyin’s one-year-old business last month, executives explained that the company intends to replicate its success with AI-recommended videos in online shopping.

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