China leads global functional drinks growth
China DailyA view of the Red Bull booth at an exhibition in Shanghai in November 2023. At the recent NHEC 2024 China Nutrition and Health Industry Entrepreneurs Annual Conference, Innova shared their views on global and regional functional beverage trends, the rapid expansion in the sector and factors driving consumer demand for such drinks. From June 2020 to June 2024, the Asia-Pacific region experienced steady growth in functional beverage launches, reflecting strong consumer demand and vibrant market innovation. The global market maintained a compound annual growth rate of 7 percent, while China's new product launch index reached 253, with a CAGR of 26 percent — far exceeding Asia-Pacific's 11 percent and the global average of 7 percent. In the 12 months leading up to June 2024, the United States held the largest share of global functional beverage sales at 12 percent, followed by China at 6 percent.
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China leads global functional drinks growth
China Daily
China leads global functional drinks growth
China Daily
China leads global functional drinks growth
China Daily
China leads global functional drinks growth
China Daily
China leads global functional drinks growth
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