Hit series raises the bar for Chinese animation
China DailyThe poster of Nobody episode. Yao — Chinese Folktales, an overwhelmingly popular animated series, has employed various traditional instruments like the zhongruan, bili and pipa, as well as Western elements to create a distinctive effect, said Su Da, head of Shanghai Animation Film Studio at a recent symposium held in Beijing. Demonstrating an effort to combine traditional cultures with modern techniques, the series employs multiple animation skills, ranging from hand drawing to paper-cutting-style animation, added Su. Zhang Shengyu, the series' chief producer and vice-president at the streamer Bilibili, said the series has accumulated 230 billion clicks and nearly 5.43 million subscribers on the site, making it like a "miracle" in terms of its popularity. Zhang Gedong, a professor at the Animation and Digital Art School of Communication University of China, said the series also touches on some sci-fi elements, such as robots, artificial intelligence and outer space, exploring a new direction that traditional Chinese animated tales could seek to break through.