Coronavirus: Sainsbury’s introduces rationing which limits customers to three of any product to prevent panic-buying

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Sainsbury’s has implemented rationing on essential food and household items in a bid to prevent customers from stockpiling during the ongoing coronavirus crisis. “From tomorrow, the 18 March, customers will be able to buy a maximum of three of any grocery product and a maximum of two on the most popular products including toilet paper, soap and UHT milk.” The supermarket boss added that Sainsbury’s has enough food coming into the system but it has made the decision to limit sales so that products “stay on shelves for longer and can be bought by a larger number of customers”. As part of its new extra steps, Sainsbury’s has also introduced a shopping hour specifically for its elderly and vulnerable customers, as well as giving them priority access to online delivery slots. If you’re able to say thank you to them when you see them, I know they would hugely appreciate it.” Sainsbury’s is not the first UK retailer to implement rationing on certain products.