
Australian media playing into China's grand strategy
ABCChina's leadership clearly has a desire to extend its soft power in the West through co-operation deals with local media organisations. Six years ago, as a foreign editor working inside the belly of China's state-run media behemoth Xinhua, I was asked to attend a meeting. The most significant achievement was the announcement that Fairfax's main newspapers - The Sydney Morning Herald, The Age and The Australian Financial Review, would distribute China Watch - a fully paid monthly eight-page supplement straight from the China Daily, its state-PR machine. The ABC's 2014 deal with provincial-level Shanghai Media Group paved the way for a rare coup - the establishment of a China-based website for the ABC's international Australia Plus service. More questionable is that the Australia Plus Chinese portal replaced the online Radio Australia Chinese service, which routinely published stories that wouldn't make the cut under China's tight censorship regime.
History of this topic

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China Daily![China Daily signs deal with Fairfax Media, enters Australian market[1]- Chinadaily.com.cn](/static/images/error.jpg)
China Daily signs deal with Fairfax Media, enters Australian market[1]- Chinadaily.com.cn
China Daily![China Daily signs deal with Fairfax Media, enters Australian market[1]- Chinadaily.com.cn](/static/images/error.jpg)
China Daily signs deal with Fairfax Media, enters Australian market[1]- Chinadaily.com.cn
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