Peter England presents an exclusive campaign - ’The Bollywood Wedding’ with iconic filmmaker Karan Johar

PRNewswire Mumbai, November 18: Ahead of the wedding season, Peter England, a leading name in Indian menswear from Aditya Birla Fashion and Retail, has partnered with iconic filmmaker Karan Johar to launch a first-of-its-kind campaign 'The Bollywood Wedding'. * Going Big Across India: The campaign goes live in over 150 Stores, through traditional media, on ground activations and Digital Collaborations for a Truly Iconic Experience The film features Karan Johar on a playful quest to choose the perfect name for the collection, suggesting titles like 'Dulha Sajake Rakhna' and 'Baarat Ho Toh Aisi' etc. Anil S Kumar, COO of Peter England, shared the vision behind this fabulous collection: "'The Bollywood Wedding' campaign, in collaboration with Karan Johar--a true icon in both film and fashion--embodies our commitment to empowering grooms and groomsmen to shine with confidence on their big day. While the brand continues to expand across India, it introduced a brand-new retail identity called the Peter England Men's Obsession, which is large format store housing over 2000 unique designs at an unmatched value, all the while delivering a young, vibrant shopping experience for all.