YouTube believes it has become a daily habit for Indians, Rewind 2018 shows big growth in local content
6 years, 1 month ago

YouTube believes it has become a daily habit for Indians, Rewind 2018 shows big growth in local content

India Today  

As more people come online in India, and use the higher speed 4G networks, YouTube is benefiting. The company has revealed several unique trends today as it releases the Rewind 2018 report, highlighting how people in India are watching videos that are in local languages, and even in smaller cities and towns YouTube has become a popular app. In fact, the company claims that it is seeing 100 per cent growth rate in active daily users in India and that watching YouTube has become a daily habit for millions of Indians. We then realised that YouTube has become a daily habit," Satya Raghavan, director of content partnerships at YouTube India, tells the India Today Tech Most of the people who are using YouTube in India are watching content created in local languages. While Bollywood videos, and music videos, remain popular with Indian YouTube users, many are now also watching the content specifically created for YouTube.

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History of this topic

YouTube To Soon Crack Down On Indian Creators Who Use Clickbaity Titles & Thumbnails, Content Might Be Taken Down
3 weeks, 6 days ago

YouTube To Soon Crack Down On Indian Creators Who Use Clickbaity Titles & Thumbnails, Content Might Be Taken Down

ABP News  

If you are a YouTuber and a content creator who has a habit of posting videos with 'egregious clickbait' in the title or thumbnail, then you might be in trouble. Google owned YouTube has announced stricter measures targeted at Indian content creators who upload videos with such clickbait in the title or thumbnail. YouTube in a blog post on Wednesday …

YouTube to Launch Shopping Program in India, Expanding into Marketplace
Top News
2 months, 3 weeks ago

YouTube to Launch Shopping Program in India, Expanding into Marketplace

Hindustan Times  

YouTube in India is looking to evolve into a shopping platform with plans to give creators on the platform another avenue for revenue. The company will partner with Flipkart and Myntra as the partner platforms, allowing creators to tag products in their videos and earn revenue when viewers purchase them on the retailers site. This aligns with their plans to …

YouTube to Launch Shopping Program in India, Expanding into Marketplace
Trending News
2 months, 3 weeks ago

YouTube to Launch Shopping Program in India, Expanding into Marketplace

Hindustan Times  

YouTube is launching a shopping program in India, allowing creators to earn revenue by tagging products in their videos and directing viewers to partner platforms like Flipkart and Myntra. This aligns with YouTube's plans to evolve beyond video consumption into a marketplace where viewers can discover and purchase products seamlessly within the platform.

YouTube Partners with Flipkart and Myntra to Empower Indian Creators with Shopping Features
Trending News
2 months, 3 weeks ago

YouTube Partners with Flipkart and Myntra to Empower Indian Creators with Shopping Features

India TV News  

YouTube has partnered with Flipkart and Myntra to allow Indian creators to tag products from these platforms in their videos. This feature gives viewers the option to purchase items directly through links on the platform, further boosting trust in influencer recommendations and increasing the reach of creators' content.

YouTube Premium prices hike in India: New Rates for individual, family and student plans
4 months, 2 weeks ago

YouTube Premium prices hike in India: New Rates for individual, family and student plans

India TV News  

YouTube Premium, the ad-free subscription service by Google has recently increased its prices in India across all subscription plans. YouTube Premium individual plans: Revised prices The Individual plan for YouTube Premium, which offers a single user ad-free streaming, background playback, and access to exclusive content, has seen a price increase. Image Source : YOUTUBE PREMIUM YouTube Premium prices hike in …

Trillions Of Views On Shorts: What YouTube Chief Said About India's Internet Usage
5 months, 1 week ago

Trillions Of Views On Shorts: What YouTube Chief Said About India's Internet Usage

News 18  

YouTube’s CEO Neal Mohan on Wednesday said that Shorts, which was first launched in India, now has trillions of views in the country and domestic creators are making videos inspired by local trends that go on to define global culture. That’s a 50 per cent increase year over year,” he shared the figures as YouTube hosted its flagship event ‘Brandcast …

Thanks to Indian creators, YouTube Shorts hit a trillion views: CEO
5 months, 1 week ago

Thanks to Indian creators, YouTube Shorts hit a trillion views: CEO

Firstpost  

YouTube Shorts has surpassed one trillion views, YouTube CEO Neal Mohan, on the ocassion, stressed the global influence of Indian content creators. YouTube also unveiled new ad formats for Shorts and Connected TVs to boost engagement and advertising effectiveness YouTube Shorts, a 60-second video format which made its global debut in India in 2020, has surpassed a trillion views, YouTube …

YouTube removed 2.25 million videos in India between Oct-Dec 2023. Here's why
9 months, 2 weeks ago

YouTube removed 2.25 million videos in India between Oct-Dec 2023. Here's why

Hindustan Times  

Video streaming platform YouTube removed more than 2.25 million videos in India during the quarter ending December 2023 for violation of community guidelines, PTI reported on Tuesday. While Indonesia ranked fourth with 770,157 video takedowns, Russia stood at fifth with 516,629 deletions, as per YouTube’s Community Guidelines Enforcement report that provides global data on the flags YouTube receives and how …

YouTube Shorts explodes in popularity with 96% of Indian youth aged 18-44
1 year, 3 months ago

YouTube Shorts explodes in popularity with 96% of Indian youth aged 18-44

India TV News  

YouTube has solidified its position as the preferred online platform for four out of every five Indian internet users. Furthermore, its short-video creation tool, YouTube Shorts, has witnessed substantial growth, with 96 per cent of users aged 18 to 44 in India embracing the platform. This growth has transcended devices, with 88 per cent of Indian online users aged 18 …

India tops YouTube’s charts for removal of videos violating its community guidelines
1 year, 4 months ago

India tops YouTube’s charts for removal of videos violating its community guidelines

The Hindu  

India topped YouTube’s charts for removal of videos violating its community guidelines. India has consistently been the top country to witness the removal of videos since 2020, for violating the company’s community guidelines. The video-sharing platform removed over 1.9 million videos in India, while 6.48 million videos were removed globally. Overall, 69% of videos violating the company’s community guidelines were …

YouTube completes 15 years in India, optimistic about new AI tools for next phase of growth
1 year, 5 months ago

YouTube completes 15 years in India, optimistic about new AI tools for next phase of growth

The Hindu  

YouTube has over 80 million premium users across the world, said YouTube India on Wednesday to The Hindu as it completes fifteen years of operations in India. “Since 2008, driven by creation tools and increasing preference for personalized viewing, India’s creative entrepreneurs have explored and conquered new frontiers,” said YouTube India. YouTube India stressed upon new AI tools that are …

The language of social media returns to its roots
1 year, 5 months ago

The language of social media returns to its roots

Live Mint  

Dehradun-based Abha Godiyal Kakar rang in the new year with her retirement, after a lifetime spent teaching English to students across the country in physical schools. Through Indian language literature in book stores and content on social media, an increasingly displaced generation, which has migrated to urban hubs for work or education, is pivoting back to its own languages. Abha …

YouTube is the most popular platform for Indian language news consumers: Report
1 year, 8 months ago

YouTube is the most popular platform for Indian language news consumers: Report

India TV News  

YouTube, a Google-owned video streaming platform is the most popular platform for Indian language digital news consumers, with a whopping 93 per cent using it to access news, a report revealed on Thursday. The report by Google News Initiative in partnership with marketing data and analytics company Kantar captures the distinct news content consumption preferences and behaviours of the online …

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report
1 year, 8 months ago

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report

The Hindu  

Google, in partnership with Kantar, on Thursday announced findings of India’s digital news ecosystem. It noted that an Indian language consumer uses as many as 5.05 platforms on an average to access news online with YouTube, Social Media and Chat apps emerging as popular pathways. Around 45% users discover news via news publishers’ websites or apps, the report titled ‘Indian …

Check Out India’s Most Popular Creators And Videos Of 2022
2 years, 1 month ago

Check Out India’s Most Popular Creators And Videos Of 2022

News 18  

YouTube unveiled the most popular creators, artists and videos of 2022. The platform uses a carefully considered methodology to publish the lists including Top Trending Videos, Top Music Videos, Top Shorts, Top 20 Breakout Creators, Top Breakout Women Creators and Top Creators. Similarly, innovation in video formats and styles – lyric videos, releases in different languages, remixes, behind the scenes …

YouTube: India's go-to place for news and entertainment
2 years, 3 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

YouTube expands monetisation plans to Shorts video creators
2 years, 3 months ago

YouTube expands monetisation plans to Shorts video creators

The Hindu  

Google-owned video platform YouTube announced on September 20 it will expand its monetisation plan, called the YouTube Partner Program, to allow more creators to earn revenue through Shorts videos. “From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views,” the company said. “Creators can now buy affordable, …

Why YouTube is luring content creators to Shorts
2 years, 3 months ago

Why YouTube is luring content creators to Shorts

Live Mint  

Recently, YouTube said it will share advertising revenues with content creators on Shorts, its sharing platform for short-form videos. Tata, Singapore Airlines may merge Vistara, Air India Explained: Gameskraft and tax tangle of online gaming industry Why luxury housing is reviving even amid rate hikes For platforms such as YouTube, users, content and creators are connected. While consumers direct 7% …

India accounts for over 25% of videos removed by YouTube in June quarter
2 years, 4 months ago

India accounts for over 25% of videos removed by YouTube in June quarter

Live Mint  

India accounted for the highest number of videos removed by YouTube for violating community guidelines in the quarter ending June, shows YouTube’s Community Guidelines Enforcement report for Q2 2022, released September 8. YouTube removed 1.3 million videos in India during the quarter, followed by 445,148 in the US, 427,748 in Indonesia, 222,826 in Brazil, and 192,382 in Russia. In total, …

YouTube blocked over a million videos in India between January and March this year
2 years, 7 months ago

YouTube blocked over a million videos in India between January and March this year

The Hindu  

Video sharing platform YouTube blocked over a million videos in India during the first three months of this year – more than any other country in the world, according to its Community Guidelines Enforcement report released on Tuesday. As per the data shared, YouTube removed 1,175,859 videos in India for violating its Community Guidelines during January-March 2022 quarter. “A YouTube …

YouTube Is Pushing For Verified Health-Related Content In India: Here's How
2 years, 9 months ago

YouTube Is Pushing For Verified Health-Related Content In India: Here's How

News 18  

Google-owned video streaming platform YouTube is improving YouTube Health in India with two new features – health source information panels and health content shelves that will be available for users in English and Hindi. Health source information panels will provide context to help viewers identify videos from authoritative sources. These health labels will show up under videos from accredited health …

You Can Watch Thousands Of Movies And TV Shows On YouTube For Free
2 years, 9 months ago

You Can Watch Thousands Of Movies And TV Shows On YouTube For Free

News 18  

YouTube is giving people the chance to watch favourite movies and TV shows for free. YouTube mentioned that shows like Hell’s Kitchen, Heartland, and Andromeda can be streamed on the platform for free. YouTube hasn’t talked about the reason for making the content free, but it talked about adding 100s of new content every week for viewers. WATCH VIDEO: Oppo …

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report
2 years, 10 months ago

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report

India TV News  

Highlights YouTube’s creator ecosystem generated considerable economic to the Indian economy in 2020 A creator's presence can help them get a global fanbase, and explore multiple revenue streams The social media users have grown leaps and bounds, and the content creator ecosystem has thrived. A report by Oxford Economics, an independent consulting firm, said that YouTube’s creator ecosystem generated considerable …

CarryMinati and Badshah's 'Genda Phool': What The Top YouTube Videos of 2020 Say About Indians
4 years, 1 month ago

CarryMinati and Badshah's 'Genda Phool': What The Top YouTube Videos of 2020 Say About Indians

News 18  

YouTube just revealed its list of the most-watched videos and content creators in India. When it came to creators, the most popular video remained CarryMinati’s titled “Stop Making Assumptions” which he filmed after a massive backlash against comments made in another video. Objectification 2020 Despite the year being one littered with incidences of violence against women – from rape to …

77% Indians Preferred Watching Films on TV While Scrolling Their Smartphones in Lockdown: Survey
4 years, 2 months ago

77% Indians Preferred Watching Films on TV While Scrolling Their Smartphones in Lockdown: Survey

News 18  

With the country under lockdown and cinema halls shut down, it was the small screen that brought people closer to the experience of watching a Hollywood film, according to a new report. As per a new report titled ‘Hollywood Is For Everyone’, 177 million viewers watch English films and entertainment channels on TV in India. Eighty-two per cent stated that …

How a pandemic pushed social media influencers to evolve
4 years, 5 months ago

How a pandemic pushed social media influencers to evolve

The Hindu  

Danish Sait was just another funny guy down South until the lockdown hit. “Twitch was popular for gaming before, but now people are using it for live coding.” Over on Instagram, initial live videos had the quality of informality — of a host like Kalyan Karmakar working in the kitchen to turn leftovers into meals. “For the first time, we’ve …

54% of online videos watched in India are in Hindi: YouTube
4 years, 7 months ago

54% of online videos watched in India are in Hindi: YouTube

India TV News  

About 54 per cent of online videos that Indians watch are in Hindi, while English is preferred by only 16 per cent of the viewing population, followed by Telugu, Kannada, Tamil and Bengali, Google-owned YouTube said in a report on Tuesday. Telugu is preferred by seven per cent of viewing population, Kannada six per cent, Tamil five per cent and …

How streaming platforms like Netflix, Hotstar, Amazon Prime have changed the way we consume content this decade
5 years ago

How streaming platforms like Netflix, Hotstar, Amazon Prime have changed the way we consume content this decade

Firstpost  

The past three years have increasingly belonged to streaming content in this country. If anything, this vindicates the huge investments OTT platforms have been making over the past couple of years into original ‘desi’ content across languages, genres and show formats. The big three: Hotstar, Netflix, Amazon Prime Hotstar, with the highest number of users in India, started out a …

The rising popularity of Tamil YouTube
5 years, 1 month ago

The rising popularity of Tamil YouTube

The Hindu  

We have all watched Elon Musk’s SpaceX defy the laws of logic with its innovating concepts like reusable boosters. Big bang model The immense growth in popularity of Tamil language YouTube channels has not gone unnoticed by the California-based video sharing platform, which recently organised a YouTube Pop-Up space in Chennai, where it invited hundreds of content creators to collaborate …

Google launches YouTube Charts in India
5 years, 4 months ago

Google launches YouTube Charts in India

India Today  

Earlier this year, Google launched its music streaming service YouTube Music in India at a a monthly subscription plan of Rs 99. Now, nearly six months later the tech giant has introduced YouTube Charts in India that will showcase and highlight India specific trends including songs, music videos and artists the country. With YouTube Charts, YouTube and YouTube Music Subscribers …

Films dominate streaming service consumption in India: Report
5 years, 4 months ago

Films dominate streaming service consumption in India: Report

Live Mint  

New Delhi: Even as all over-the-top video streaming platforms invest heavily in creating original content, it is library content, including movies and music, which most viewers in India watch on these services. A new report by global auditing firm KPMG along with video streaming service Eros Now titled Unraveling the Digital Video Consumer states that for 30% of consumers, full-length …

Curious case of YouTube's charts: Something's strange about the platform's rankings, but nobody's talking
5 years, 5 months ago

Curious case of YouTube's charts: Something's strange about the platform's rankings, but nobody's talking

Firstpost  

I’ve often griped about India not having an official YouTube chart, a privilege currently enjoyed by over 40 other countries, including those with much smaller markets than ours. Yet “Paagal” was nowhere to be seen on YouTube’s Global Top Music Videos chart that covered the week from Friday, 5 July to Thursday, 11 July. The million-view question is: Why isn’t …

Bharat goes online in a big way, says Google report
5 years, 8 months ago

Bharat goes online in a big way, says Google report

Live Mint  

New Delhi: India’s small towns and non-metros are trumping its big cities as far as online searches and activity are concerned. A new report from Google titled Year in Search: Insights for Brands Report released on Thursday says, with 350 million connected smartphone users, 400 million active Internet users and an average yearly addition of 40 million users, the Internet …

YouTube is bringing greater transparency and context for news content in India
5 years, 9 months ago

YouTube is bringing greater transparency and context for news content in India

Firstpost  

With the dramatic rise of mobile internet users and availability of low-cost data plans in India, it was natural to witness the tremendous rise in viewership on YouTube. According to the video broadcasting platform, “watch-time of India’s authoritative news sources has more than tripled over the past two years.” To cater to this growing audience, YouTube is implementing a few …

Online video is changing the game for TV
5 years, 9 months ago

Online video is changing the game for TV

Live Mint  

NEW DELHI :Television programming has seen multiple shifts over the years. According to Ali Hussein, chief operating officer of Eros Digital, the first shift was from prime-time television—when people returned home every evening to watch their favourite programmes—to on-demand viewership. The last count was close to about 300 million online video users per month. Wael Aburida, chief financial officer of …

Netflix, Amazon, Hotstar long way from making profits in India
6 years, 1 month ago

Netflix, Amazon, Hotstar long way from making profits in India

Live Mint  

New Delhi: India may be hoping to double its 250 million online video audience by 2020 but the close to 30 video streaming platforms in the country have a long way to go before any of them makes any real profit. Like Netflix, the road ahead is long for every other video streaming platform in India that is looking at …

From helping artists to damaging an industry: Understanding the role of music videos in the streaming era
6 years, 2 months ago

From helping artists to damaging an industry: Understanding the role of music videos in the streaming era

Firstpost  

If YouTube is so ubiquitous, then is a music video essential for scoring a hit these days, like it was back in the 1980s during the early days of MTV? He gave away a million dollars to strangers in ‘ God’s Plan ’ and featured a number of female celebrities in ‘ Nice For What ’, a trick repeated by …

YouTube rolls out Originals in India to take on Amazon Prime, Netflix
6 years, 4 months ago

YouTube rolls out Originals in India to take on Amazon Prime, Netflix

India Today  

YouTube is betting big on India. While YouTube Originals is a subscription-based ad-free service in many countries, in India, the program, initially, will be available on the company's ad-supported platform. While YouTube Originals will make its official entry in India with the music maestro's show, the company has already piloted the service with two sport-based shows in India. This has …

Indians spending more time watching online videos
6 years, 5 months ago

Indians spending more time watching online videos

Live Mint  

New Delhi: Indians are increasingly watching more videos online. The average time spent by an Indian watching videos online has grown to 52 minutes per day in 2018 from a mere two minutes per day in 2012. Titled Online Video Forecasts 2018, the report said globally consumers will spend an average of 67 minutes a day watching online videos this …

Video streaming firms are betting big on regional content
6 years, 7 months ago

Video streaming firms are betting big on regional content

Live Mint  

New Delhi: Last month, American streaming service Amazon Prime Video launched its first regional web series in India, a Telugu dark comedy called Gangstars. After dabbling in Hindi and Telugu markets, video streaming service Viu will enter the Tamil market this July, with six new originals in collaboration with local production houses and talent while ZEE5, the streaming service owned …

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