Inside looksmaxxing, the extreme cosmetic social media trend
BBCInside looksmaxxing, the extreme cosmetic social media trend Alamy Online communities that present a dangerous view of male beauty are growing in popularity. With roots in online incel forums, looksmaxxing claims to be about the "maximisation" of one's appearance. Getty Images Looksmaxxing is scored according to a set of highly prescribed criteria Looksmaxxing attaches "scores" to aspects of male appearance, focusing particularly on jawline, muscularity and skin. "It's really shocking," Dr Stuart Murray, director of the Eating Disorders Program at the University of Southern California, tells the BBC. Whether the patient suffering from disordered eating is female or male, the treatment must centre on "generating weight restoration", says Dr Murray.
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