Social media’s misinformation battle: No winners, so far
Associated PressNEW YORK — Facebook and other social platforms have been fighting online misinformation and hate speech for two years. Facebook, in particular, has pulled a major reversal since late 2016, when CEO Mark Zuckerberg infamously dismissed the idea that fake news on his service could have swayed the election as “pretty crazy.” In July, for instance, the company announced that heavy spending on security and content moderation, coupled with other business shifts, would hold down growth and profitability. A similar measure from the University of Michigan’s Center for Social Media Responsibility dubbed the “Iffy Quotient " — which gauges the prevalence of “iffy” material on social networks — also shows that Facebook’s “iffiness” has fallen from a high of 8.1 percent 1n March 2017 to 3.2 percent on Monday. A team led by Philip Howard, the lead researcher on Oxford’s Computational Propaganda effort, looked at stories shared on Twitter during the last 10 days of September 2018 and found that what it called “junk news” accounted for a full quarter of all links shared during that time — greater than the number of professional news stories shared during that time. While the Oxford analysis didn’t produce similar figures for Facebook, the researchers did map out how junk news circulates on the social network and found that conspiracy theories and other misinformation once confined to a “hard right” audience are now shared more freely among mainstream conservatives as well.