Niche American films find success with premium pricing in Indian market
1 week, 1 day ago

Niche American films find success with premium pricing in Indian market

Live Mint  

Niche American dramas and small-scale Hollywood films such as Tom Hanks-starrer Here and Michael Keaton’s comedy Goodrich have seen reasonable box-office success in India, buoyed by premium pricing, despite the noise around steep ticket prices deterring footfalls at theatres. Over the past few months, small-scale American films such as Here, Michael Keaton’s comedy Goodrich and romantic comedy Fly Me To The Moon have respectively made ₹35 lakh, ₹10 lakh and ₹25 lakh in box-office collections in India. While they cannot be compared to the ₹100-crore-plus earnings of high-budget, action or superhero Hollywood films, trade experts say the high ticket pricing helps these titles find appeal among their target audience. “Even in the West, the Oscar kind of films only find a limited audience and it’s not like lower prices would attract more viewers anywhere," Puri emphasized.

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Bollywood 2024: When Hindi cinema failed to deliver at box office and Telugu pan-Indian films ruled
Trending News
1 week ago

Bollywood 2024: When Hindi cinema failed to deliver at box office and Telugu pan-Indian films ruled

Hindustan Times  

New Delhi, With its formulaic stories and action dramas biting the dust at the box office, the dream factory of Bollywood failed to deliver on the expectations of the audiences who turned to Telugu blockbusters like "Pushpa 2" and "Kalki 2898 AD" for larger-than-life stories. Bollywood 2024: When Hindi cinema failed to deliver at box office and Telugu pan-Indian films …

Bollywood projects in limbo amid financial challenges, unpredictable box office
1 week, 2 days ago

Bollywood projects in limbo amid financial challenges, unpredictable box office

Live Mint  

Several Hindi films starring popular actors have made little progress since their announcement, and continue to remain in cold storage, as producers struggle to find OTT buyers and are unsure of what will work at the box office. While a big-budget period drama like Karna, which was to feature Suriya and be directed by Rakeysh Omprakash Mehra has been shelved, …

Dubbing by superstars like Shah Rukh Khan enhances Hollywood films’ market value
2 weeks, 1 day ago

Dubbing by superstars like Shah Rukh Khan enhances Hollywood films’ market value

Live Mint  

Dubbing by Indian superstars like Shah Rukh Khan and Mahesh Babu can greatly lift the reach and box office potential of Hollywood films releasing in the local theatres. Trade experts say that voices of names like Khan and Telugu actor Mahesh Babu for local dubbed versions can enhance the box office potential of such Hollywood films by nearly 40% in …

Strategic business moves give Bollywood a new lease of life
1 month ago

Strategic business moves give Bollywood a new lease of life

Live Mint  

NEW DELHI : The tide may finally be turning for the Indian movie business with Dharma Productions' stake sale to Adar Poonawalla and the completion of the JioStar merger, according to experts. The latest film announcements—Farhan Akhtar's 120 Bahadur, Tiger Shroff’s Baaghi 4, Akshay Kumar’s Sky Force, and Shahid Kapoor’s Deva, among others—also indicate the clouds over Bollywood are indeed …

China market reopens for Indian films, but uncertainties remain with limited quota and overdose of repetitive movies
1 month, 1 week ago

China market reopens for Indian films, but uncertainties remain with limited quota and overdose of repetitive movies

Live Mint  

The China market is reopening for Indian films after about five years with Vijay Sethupathi’s Maharaja set for release this weekend. While the Chinese market generated massive returns for Indian films with hits likePK,Dangal, andHindi Medium, especially from 2015 to 2019, the trend petered out as political tensions between the two countries escalated. “China works with a limited release calendar …

Content-driven films thrive with support from big stars in competitive market
1 month, 3 weeks ago

Content-driven films thrive with support from big stars in competitive market

Live Mint  

Laapataa Ladies and Meiyazhagan are both small-budget, content-driven films that have done well and won critical accolades. “The backing of mainstream stars like Suriya and Aamir Khan lends credibility and garners attention to content-driven films that otherwise might struggle for visibility,” said Devang Sampat, managing director, Cinepolis India. This can lead to strong word-of-mouth marketing, critical for such films.” Laapataa …

The Enduring Legacy of Prabhas: A Cinematic Colossus on the Path to Pan-India Superstardom
2 months, 1 week ago

The Enduring Legacy of Prabhas: A Cinematic Colossus on the Path to Pan-India Superstardom

Deccan Chronicle  

Prabhas's star power is unmatched in the Telugu film industry. His market value is global, and his films generate huge perception even before they are released. His industry power is undeniable, and he is seen as a role model for other stars. His upcoming projects are a testament to his enduring popularity and influence.

Multiplex Association responds to Karan Johar’s remarks, defends dynamic ticket pricing
3 months, 1 week ago

Multiplex Association responds to Karan Johar’s remarks, defends dynamic ticket pricing

The Hindu  

The Multiplex Association of India on Wednesday defended "dynamic and flexible" cinema pricing, which fluctuates based on factors like location, day of the week, seat type, film format, and cinema format. Cinema exhibitors are now using sophisticated digital tools to stimulate audience demand and optimise pricing, said MAI while issuing a statement over the recent remarks by film maker Karan …

Theatres step up marketing, pricing for re-releases amid box-office lull
3 months, 3 weeks ago

Theatres step up marketing, pricing for re-releases amid box-office lull

Live Mint  

Movie theatres are set to step up the marketing and pricing game for re-releases as long periods without new releases could become a common feature with box-office uncertainty prompting producers to push dates. While digital campaigns and collaborations with social media influencers are now considered effective tactics to create awareness around re-releases, some theatres are even attempting to price tickets …

Re-released films receive thumbs up from audiences, exhibitors and producers
4 months ago

Re-released films receive thumbs up from audiences, exhibitors and producers

Hindustan Times  

Mumbai, With a host of new films, including star-led biggies, tanking at the box-office, older ones are being re-released on the big screen to surprising success from the 2012 hit “Gangs of Wasseypur” full of blood, gore and revenge to the romantic “Laila Majnu” that had a lacklustre run when it was first released in 2018. {{^userSubscribed}} {{/userSubscribed}} {{^userSubscribed}} {{/userSubscribed}} …

Kalki a hit in metros but smaller towns are missing the box office magic
5 months, 1 week ago

Kalki a hit in metros but smaller towns are missing the box office magic

Live Mint  

India's small towns, particularly in the Hindi-speaking belt that have single-screen cinemas have yet to experience the box office success seen last year with hits like Pathaan, Jawan, Gadar 2, and Animal. Trade experts say it is common for films to target specific audience segments and it also makes commercial sense if the segment is large and meaningful enough to …

Dynamic ticket pricing in cinemas leave netizens fuming: ‘PVR has ruined movie-going experience…’
5 months, 1 week ago

Dynamic ticket pricing in cinemas leave netizens fuming: ‘PVR has ruined movie-going experience…’

Live Mint  

Popular multiplex chain PVR INOX has introduced dynamic charges for movie tickets amid growing criticism of its pricing strategies. “We have come up with dynamic pricing to give our customers the added benefit of getting tickets at a lucrative rate. It was not immediately clear if the dynamic pricing policy was in place across India or cinema halls of a …

7 releases but no audience! Is OTT taking a toll on theatrical releases in India?
8 months, 1 week ago

7 releases but no audience! Is OTT taking a toll on theatrical releases in India?

India TV News  

The month of April is being very cold for Bollywood films. Many big-budget films were released in theatres, but not a single one is running successfully. The film made bumper earnings, but all the films released after this film, could not live up to the expectations. Enticing offers too failed at filling in the theatre seats There are seven films …

Regional films lag even as Hindi box office soars
9 months, 3 weeks ago

Regional films lag even as Hindi box office soars

Live Mint  

Smaller regional language industries such as Malayalam, Kannada, Marathi, Bengali and Gujarati saw a dip in footfalls and revenue in 2023 despite ticket prices not rising, according to media consulting firm Ormax. According to the Ormax Box Office Report 2023, gross box office collections for Kannada films shrank a staggering 61%, while those of Malayalam, Marathi, Bengali and Gujarati cinema …

Beyond blockbusters: Leveraging international festivals for theatrical success
10 months ago

Beyond blockbusters: Leveraging international festivals for theatrical success

Live Mint  

New Delhi: Amid shifting dynamics in the film industry post-covid, content-driven movies, lacking big budgets or star power, are strategically leveraging international film festivals to bolster their marketing initiatives for theatrical releases in India. In recent weeks, Zee Studios’ Joram, Karan Johar’s Kill, and Aamir Khan-backed Laapata Ladies, among others, have announced theatrical releases after touring the international film festival …

Old movies in new avatar, theatres bank on re-releases to boost sales
10 months, 1 week ago

Old movies in new avatar, theatres bank on re-releases to boost sales

Live Mint  

Theatres across the country that are seeing a dip in business owing to new releases not finding favour with audiences have been banking on re-releasing older hits to boost sales. “Re-release of retro films during festivals offers younger generations a chance to explore and enjoy timeless movies they might have missed,” Sanjeev Kumar Bijli, executive director, PVR INOX Ltd said. …

Cost pressures get studios to eye wins in regional cinema
11 months ago

Cost pressures get studios to eye wins in regional cinema

Live Mint  

New Delhi: Grappling with rising costs of production, unpredictable box office and few buyers in the OTT ecosystem, studios and filmmakers who were primarily operational in the Hindi language, are gradually looking at regional cinema. Within the next 2-3 years, our goal is to increase our film production to 10-12 projects, maintaining the same 50-50 split between Hindi and regional …

Mint Explainer: Why single-screens and blockbusters are made for each other
1 year, 2 months ago

Mint Explainer: Why single-screens and blockbusters are made for each other

Live Mint  

New Delhi: Owners of single-screen theatres in India’s Hindi-speaking belt are heaving a sigh of relief thanks to the recent stream of mass-market movies that have set cash registers ringing. This huge resurgence is on the back of blockbusters such as Gadar 2 and Jawan, as well as the success of movies such as Dream Girl 2 and OMG 2, …

A-Listers give nod to new films as audiences flock back to cinemas
1 year, 3 months ago

A-Listers give nod to new films as audiences flock back to cinemas

Live Mint  

Stars such as Salman Khan and Aamir Khan, who had taken a break following box office setbacks, have started greenlighting new projects in the wake of a slew of successful Bollywood films drawing audiences back to the cinemas. Over the last year or two, they have been looking out for the right projects and some kind of momentum is now …

Jailor, Jawan, Tinker, Spy: A tale of market distortion
1 year, 3 months ago

Jailor, Jawan, Tinker, Spy: A tale of market distortion

Live Mint  

Chennai, the city where we live, one price remains the same 365 days a year. Four days before that, for first-day shows and the subsequent weekend, the highest ticket prices across PVR screens in Chennai and Hyderabad, two cities with price caps, were ₹203 and ₹350 respectively. True, even without price caps, the prices for Jawan tickets would have been …

Super weekend at the box office: OMG 2, Gadar 2, Jailer, Bhola Shankar roar in cinemas
1 year, 4 months ago

Super weekend at the box office: OMG 2, Gadar 2, Jailer, Bhola Shankar roar in cinemas

Hindustan Times  

The Indian film fraternity is basking in a triumphant resurgence, as the weekend of August 11-13 witnessed an unprecedented accomplishment. With simultaneous releases of four films -- Hindi offerings Gadar 2 and OMG 2, Tamil spectacle Jailer and Telugu sensation Bholaa Shankar -- the box office attained an extraordinary collection of ₹360 crore, the highest recorded weekend collection in the …

Oppenheimer, Mission Impossible bring back premium cinema watching experience: Will the trend continue to pan-India releases?
1 year, 4 months ago

Oppenheimer, Mission Impossible bring back premium cinema watching experience: Will the trend continue to pan-India releases?

Hindustan Times  

Last month, the eagerly awaited film Oppenheimer achieved an impressive feat by selling tickets with prices soaring as high as ₹2,450. We ask cinema owners and trade experts to share insights into the driving factors behind this change, evolving preferences of moviegoers in the realm of cinema and if the same can be expected with upcoming Indian films like Jawaan, …

Film exhibitors’ association wants ticket prices hiked, but move faces opposition
1 year, 5 months ago

Film exhibitors’ association wants ticket prices hiked, but move faces opposition

The Hindu  

The Tamil Film Exhibitors’ Association has appealed to State government to increase cinema ticket prices. It has urged the government to increase the ticket prices in multiplexes to ₹250 and in non-AC theatres to ₹150, according to a release signed by R. Panner Selvam, general secretary, Tamil Film Exhibitors’ Association. In air conditioned theatres located in town panchayats, municipalities, corporations, …

Adipurush sets box office expectations soaring: US premiere predicted to earn $1 million
1 year, 6 months ago

Adipurush sets box office expectations soaring: US premiere predicted to earn $1 million

Hindustan Times  

In a surprising turn of events, the highly anticipated film Adipurush is set to premiere in the United States a day before its release in India. Typically, such decisions are made when a movie's run is coming to an end, but in this case, the distributors have taken the bold step to enable AMC Stubs A-List, which offers up to …

Sony Pictures India bets on heritage for cinematic success
1 year, 7 months ago

Sony Pictures India bets on heritage for cinematic success

Live Mint  

In response to a post-pandemic world, where theatre attendance has suffered and top stars have struggled to woo viewers, Sony Pictures International Productions India, a local arm of the Japanese multinational Sony Corp’s movie production company, is placing big bets on large-scale theatrical releases that showcase Indian culture and heritage. Sony’s strategy revolves around releasing 4-5 movies every year in …

South India and Hollywood, a cinematic romance
1 year, 9 months ago

South India and Hollywood, a cinematic romance

Live Mint  

Large-scale Hollywood films such as Avatar- The Way of Water, Doctor Strange in the Multiverse of Madness and Top Gun: Maverick have seen over 50% of their overall box office revenues in India come from the south from specific dubbed versions. Traditionally, films with impactful stories, VFX effects, and larger-than-life cinematic experience have always drawn the largest crowds in southern …

Sankranti movies and ticket pricing in Tollywood
1 year, 11 months ago

Sankranti movies and ticket pricing in Tollywood

Deccan Chronicle  

New movies are an integral part of Sankranti celebrations. As all the new releases are big star movies, the demand for movie theatres has increased. Generally, the ticket prices are jacked up during the first week of big star movie releases, apart from screening additional shows. Similarly, single screen theatres would also hike the ticket prices basing on the taxes …

Small Indian cinemas take on big Hollywood studios
2 years, 2 months ago

Small Indian cinemas take on big Hollywood studios

Live Mint  

With big films such as Avatar: The Way of Water and Black Adam releasing in the coming months, small theatre owners are increasingly finding their clientele, usually in small towns and cities, unable to afford the ticket prices that the big studios are demanding. Hollywood studios insist on higher ticket prices, minimum guarantees and virtual print fees that price out …

Films and the great Indian audience taste churn
2 years, 3 months ago

Films and the great Indian audience taste churn

Live Mint  

Shailesh Kapoor, founder and chief executive officer of Ormax Media, is pretty forthright about the current upheaval in the Indian cinema industry and its impact on his business. “We’ve had to junk last 15 years of data and start from scratch because you can’t rely on pre-pandemic research to draw future trends for films. “In the last one year, for …

National Cinema Day 2022: From Brahmastra to Avatar, movies that you can enjoy at cheaper rates
2 years, 3 months ago

National Cinema Day 2022: From Brahmastra to Avatar, movies that you can enjoy at cheaper rates

Firstpost  

The authorities are offering the tickets at less than even half the amount of the standard price, footfall of the movie lovers is expected to be huge. On the occasion of National Cinema Day, the Multiplex Authority of India on 23 September is offering movie tickets for only Rs. As we have already entered National Cinema Day, let’s take a …

Why are Hindi films struggling at the box office?
2 years, 3 months ago

Why are Hindi films struggling at the box office?

Business Standard  

Fridays are no longer the same. Filmmaker Anurag Kashyap in a recent interview with film critic Baradwaj Rangan said that the Hindi Cinema cannot work on ‘STAR’ value alone in today's day and age. Interestingly, the Hindi box office was also largely driven by dubbed regional films like RRR and KGF-2. Southern cinema’s share in overall box office collections stood …

Boycott Bollywood, OTT vs Theatre Have Stirred Up Movie Industry but What Are Viewers Really Looking For?
2 years, 4 months ago

Boycott Bollywood, OTT vs Theatre Have Stirred Up Movie Industry but What Are Viewers Really Looking For?

News 18  

Cineworld, the second largest theatre chain globally, is inching closer to its demise. Out of all films Khan has done in this millennium, ‘Lal Singh Chadha’ opened to the weakest financial response — just Rs 11.7 crore. Take ‘Bhool Bhulaiyaa 2’, ‘Kashmir Files’, and other south Indian films like ‘RRR’, which attracted people to the cinema hall in large numbers,” …

Box office share of Hindi cinema shrinks in last five months
2 years, 7 months ago

Box office share of Hindi cinema shrinks in last five months

Live Mint  

Horror comedy Bhool Bhulaiyaa 2 may have done well on its release last weekend, but Hindi language cinema, that usually makes over 60% of box office revenue for theatre owners in north India, has seen its share decline to an all-time low of 10% in the past few months. Trade experts said that Hindi cinema’s loyal urban, educated viewers have …

Bollywood’s flop streak: Lessons in marketing and release that Hindi filmmakers can learn from the South
2 years, 7 months ago

Bollywood’s flop streak: Lessons in marketing and release that Hindi filmmakers can learn from the South

Firstpost  

Here’s an unkind one that dropped recently about Bollywood stars. The audience isn’t necessarily boycotting Bollywood, and the fact is evident from the positive show of three Hindi releases since November last year. Sanjay Leela Bhansali ’s Alia Bhatt-starrer Gangubai Kathiawadi has grossed Rs 128.89 crore so far and is dubbed ‘Average’, a status accorded to films that recover investment. …

Indian cinema gets a boost as Hollywood boycotts Russia over war with Ukraine
2 years, 7 months ago

Indian cinema gets a boost as Hollywood boycotts Russia over war with Ukraine

India Today  

Moscow: The Indian National Cultural Center organised the second SITA Bollywood Film festival on April 30, 2022. The attendees got the chance to watch a Bollywood dance show by dance groups of Russia followed by the screening of new Indian movie ‘Runway 34’, starring Ajay Devgn, Amitabh Bachchan, Boman Irani and Rakul Preet Singh. BOYCOTT OF RUSSIAN FILMMAKERS This could …

‘Batman’ price hikes. Disney+ discounts. What is entertainment worth to you?
2 years, 9 months ago

‘Batman’ price hikes. Disney+ discounts. What is entertainment worth to you?

LA Times  

AMC and other theaters charged more for “The Batman” tickets, raising the question: What are people willing to pay for entertainment? Economists call this “price elasticity of demand.” If an increase in the price of a good or service makes people much less likely to purchase it, the good or service is considered to be “elastic.” If there’s little change …

Parameter of success of theatrical release still remains box-office collection: Siddharth Roy Kapur
2 years, 9 months ago

Parameter of success of theatrical release still remains box-office collection: Siddharth Roy Kapur

New Indian Express  

MUMBAI: Renowned film producer Siddharth Roy Kapur explains why even though in a corporate structure a film financially recovers all its investment from various revenue streams, in the eyes of the mainstream audience, the parameter of success of a theatrical release will still remain its box office collection. He is the same filmmaker who has seen the commercial success of …

Festive box office revives faith in theatres
3 years, 1 month ago

Festive box office revives faith in theatres

Live Mint  

The impressive box office collections of big-ticket Diwali releases such as Sooryavanshi and Annaatthe have revived the confidence of filmmakers in theatres and though the recovery may seem slow, fewer films will go directly to digital platforms, said film trade analysts. Upcoming titles such as Ayushmann Khurrana’s Chandigarh Kare Aashiqui and Karan Johar’s Govinda Mera Naam have already sold rights …

Bollywood stars return to India’s big screens after over a year
3 years, 1 month ago

Bollywood stars return to India’s big screens after over a year

Al Jazeera  

Police drama kicks off a slate of holiday season blockbusters as India’s COVID-battered cinemas try to bring audiences back. Bollywood stars are returning to India’s big screens after more than a year, with the film industry hoping that declining COVID-19 cases and the festival season will bring audiences back to the cinemas. Sooryavanshi, a police drama with four of India’s …

Film exhibitors wary of opening theatres in Andhra Pradesh
3 years, 5 months ago

Film exhibitors wary of opening theatres in Andhra Pradesh

Deccan Chronicle  

Vijayawada: Despite the government allowing screening of movies with a 50 per cent occupancy in theatres, film exhibitors are wary of reopening theatres in semi-urban and rural areas in the state in view of a lower slab fixed by the government for ticket prices. 35 dated 08-04-2021 which fixed ticket prices in film theatres based on location and amenities offered. …

Promising global box office numbers post lockdown give hope to Indian exhibitors
4 years, 4 months ago

Promising global box office numbers post lockdown give hope to Indian exhibitors

Live Mint  

Movie theatres in India may still be some time away from reopening, but cinema owners see promise in countries that have reopened and are releasing their first batch of films. In Spain, the family drama sequel Padre No Hay Mas Que Uno 2, released at the end of July, grossed about $5.5 million in less than two weeks, according to …

Theatre owners irked by direct-to-digital release of Indian films, say it can never replace traditional moviegoing experience
4 years, 7 months ago

Theatre owners irked by direct-to-digital release of Indian films, say it can never replace traditional moviegoing experience

Firstpost  

Even though exhibitors are unhappy with producers choosing to go the digital way, they still think that OTT platforms will never be an alternative for the moviegoing audience. Tiruppur Subramaniam, the association’s President added via Whatsapp, “Just like how producers are free to release their films on whatever platforms they wish, theatre owners would decide whether to screen a film …

While Hollywood aces disaster films, why Indian cinema continues to lack budget and appetite for the genre
4 years, 8 months ago

While Hollywood aces disaster films, why Indian cinema continues to lack budget and appetite for the genre

Firstpost  

While Hollywood’s rich repertoire of disaster and apocalypse films continues to mirror unfurling sociopolitical realities, Indian cinema is yet venture into this territory over myriad reasons, according to industry insiders. Raj Nidimoru, one half of Raj and DK, the writing-directing duo that made Go Goa Gone, says, “As a film industry we have always leaned towards escapist cinema and don’t …

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