Bud Light sales have fallen a 'staggering' 17% since Dylan Mulvaney debacle

Bud Light has been hit by a huge 17 percent fall in sales in the three weeks since disastrous paid partnership with Dylan Mulvaney paralyzed the brand. Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence. Mulvaney documented her journey on TikTok and gained millions of online followers Alissa Heinerscheid, the brand's vice president of marketing, has taken a leave of absence, according to a report on Friday Daniel Blake, who is the vice president for Anheuser-Busch's mainstream brands has stepped back from his job, after controversy about Bud Light's partnership with Dylan Mulvaney Heinerscheid had been hired to overhaul Bud Light's marketing in June 2022 with the idea of freshening up its image. Blake, who is based in New York, was promoted to group vice president of Anheuser-Busch's mainstream brands in May 2022, according to his LinkedIn page.