Apple Acquires Primephonic to improve Apple Music’s classical offering
The IndependentSign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. It won’t be there instantly, though Oliver Schusser, Apple’s VP of Apple Music and Beats, speaking to The Independent, hoped it would be there by early next year. And the special search features of Primephonic won’t be available in Apple Music immediately. Schusser also says that the design when Primephonic subscribers move to Apple Music will be familiar: they’ll get a link which will take them to “a world that will look like Primephonic, with appropriate branding, where you can find all the service’s playlists. And certainly those subscribers who also had an Apple Music membership will be saving money immediately, not to mention the six months’ free.