The Influenchers: Powerful women shaping India
New Indian ExpressMuch before all it took to be an influencer was a cellphone, a selfie-stick and an Insta account to post saffron-painted nails or a whoopee dance on a moving train, there was—and is—the real deal. There are service innovators like Mehvish Mushtaq, the first Kashmiri woman to develop an Android application called ‘Dial Kashmir’ that provides addresses, contact numbers, and email ids of different essential services and state government departments. Many she-influencers are from opposite sides of the educational and social spectrum; rural entrepreneur Pariben Rabari invented the new embroidery art form ‘Hari Jari’, and YouCode Intelligence promoter Suriya Prabha K conducts computer thinking camps in government schools in rural Tamil Nadu. They have brought challenge into the equation: Ladakh’s Thinlas Chorol’s Ladakhi Women’s Travel Company, wholly owned and operated by women, encourages ladies to climb mountains, literally and metaphorically. What unites this band of sisters is the diversity of India’s possibilities and vast resources, which if properly used can empower its citizens, especially women, through direct involvement: for example, the seed fund of `10 lakh for Sumita Ghose’s chic, handcrafted products venture came from investments from 1,000 artists.