Global conference puts spotlight on design
China DailyThe main exhibition featuring the WDCC 2024 theme Design Reframing Growth showcases a wide range of products. Industry leaders, international organizations and top-notch designing schools from all over the world gathered by the Huangpu River side to share their views on design as the 2024 World Design Center Conference kicked off in Shanghai on Friday morning. Qu Xing, deputy director-general of UNESCO, said in a video message at the opening that the the conference theme this year, Design Reframing Growth, reminded him of "one of the greatest contemporary challenges we face — sustainable urban development". "Conferences such as the World Design Cities Conference help to advance global and local understandings of the transformative role design can play in urban development," Qu said. Gong Zheng, mayor of Shanghai, said at the opening that "we should attach great importance to the comprehensive value and multiple functions of design, as a key driving force for industrial innovation."
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