March Madness as we know it could be on the way out amid seismic changes in college sports
Associated PressTracking the changes upending college sports can be as frenetic as flipping between all the games going down over the first week of March Madness. “There’s no pretense anymore,” said Rick Pitino, the St. John’s coach who recently made news by proposing a salary cap and a two-year contract for players who negotiate name, image and likeness sponsorships. Future of March Madness Jay Bilas, the former Duke player who works for ESPN and has long criticized the NCAA for exploiting athletes, said today’s trends — more money and players grabbing a larger slice of it — could suggest a future in which players partake in revenue-sharing arrangements from the actual events they star in. “I never thought in the three years that I was head coach that it would be the birth of NIL, the transfer portal, the extra COVID year, the involvement of agents more than parents on the backside of the pandemic.” Also factoring into the equation is last month’s ruling by a regional office of the National Labor Relations Board that allowed the Dartmouth men’s basketball team to unionize and seek payment from the school the way any other employee would. “I’ve been saying we’ve been living in the dog days of college sports, because we’re seeing seven years’ worth of changes in one year,” said Amy Perko, who chairs the Knight Commission, a college sports advocacy group that seeks reforms based on academic and Title IX compliance.
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