Sebamed cleans up soap ads, offers free pH kits
Live MintGerman personal care company Sebamed has tweaked its ads that alleged high acidic content in Hindustan Unilever Ltd soaps Dove and Lux, following a restraining order by the Bombay high court. Without naming HUL, the tweaked ads said high pH levels in soaps can lead to dehydration, irritability and acne. The Sebamed ad Besides print ads, Sebamed rolled out its new ads across television, digital, outdoor and radio, with a cheeky tagline “filmstars kee nahi, science kee suno”. We feel the timing is right to empower and educate customers so that they can make purchases with their eyes wide open.” A relatively small player with premium priced products compared to other beauty soap brands in India, Sebamed said it was looking to expand its reach by launching smaller stock-keeping units and improving its distribution network in India.
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