Black Friday is back but it’s not what it used to be
3 years, 1 month ago

Black Friday is back but it’s not what it used to be

Associated Press  

NEW YORK — On this year’s Black Friday, things almost seem normal. “I came here because I figured since it was Black Friday, they’d have the new Switch OLED in stock, but they didn’t,” said MacDonald, who waited an hour and a half to get in for the sought-after Nintendo video game console. “So I’m just going to go home, I guess.” The country’s largest mall, the Mall of America in Bloomington, Minnesota, said nearly 100,000 people had come as of early afternoon Friday, more than double last year but a bit shy of 2019 numbers. Big box retailers like Walmart, however, aren’t blasting “doorbuster” deals in their ads, said DealNews.com analyst Julie Ramhold. We call it our annual shopping outing.” Shoppers are expected to pay on average between 5% to 17% more for toys, clothing, appliances, TVs and others purchases on Black Friday this year compared with last year, according to Aurelien Duthoit, senior sector advisor at Allianz Research, with the biggest price increases on TVs.

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Retail sales rose at healthy pace last month in latest sign of U.S. economy’s health
3 weeks, 4 days ago

Retail sales rose at healthy pace last month in latest sign of U.S. economy’s health

LA Times  

Consumers stepped up their spending at retail stores last month, providing a boost to the economy in the early phases of the winter holiday shopping season. Retail sales rose 0.7% in November, the Commerce Department said Tuesday, a solid increase and higher than October’s 0.5% gain. Analysts envisioned a solid holiday shopping season, though perhaps not as robust as last …

Retailers point to solid U.S. sales over holiday weekend
1 month, 1 week ago

Retailers point to solid U.S. sales over holiday weekend

Raw Story  

U.S. consumers turned out in force in stores and online over the Thanksgiving weekend, a key stretch in the holiday shopping season, a leading retailer group said Tuesday. A total of 197 million shoppers, about 59 percent of the U.S. population, made purchases during a five-day stretch that includes Black Friday and Cyber Monday, according to figures from the National …

Record-breaking Black Friday goes digital as holiday shopping embraces online convenience; Cyber Monday sales skyrocket
1 month, 1 week ago

Record-breaking Black Friday goes digital as holiday shopping embraces online convenience; Cyber Monday sales skyrocket

Hindustan Times  

Shopping mania is at an all-time high during the 2024 holiday season, with Adobe forecasting Cyber Monday’s record-high peak will surpass Black Friday to become the biggest shopping day of the year. Despite the shopping holiday previously being “anchored by in-store shopping,” Pandy noted that “with mobile, AI, and chatbots reshaping consumer behaviour, we expect online sales to continue growing …

Black Friday and Cyber Monday transactions decline for first time in years
1 month, 1 week ago

Black Friday and Cyber Monday transactions decline for first time in years

NL Times  

For the first time since 2016, Black Friday saw a drop in iDEAL transactions, with 5.82 million payments processed, an 18.4 percent decrease from last year's 7.13 million transactions. Cyber Monday transactions also fell slightly, from 5.12 million in 2023 to 5.10 million this year, according to data from online payment system iDEAL and Betaalvereniging Nederland. The diversity of discounts—ranging …

Cyber Monday shoppers expected to set a record on the year’s biggest day for online shopping
1 month, 1 week ago

Cyber Monday shoppers expected to set a record on the year’s biggest day for online shopping

Associated Press  

Consumers in the United States are scouring the internet for online deals as they look to take advantage of the post-Thanksgiving shopping marathon with Cyber Monday. Even though e-commerce is now part and parcel of many people’s regular routines and the holiday shopping season, Cyber Monday — a term coined in 2005 by the National Retail Federation — has become …

Fewer in-store sales around Black Friday
1 month, 1 week ago

Fewer in-store sales around Black Friday

NL Times  

Netherlands residents seem to have spread their Black Friday purchases out over the week running up to the originally American discount day. According to the Dutch Payment Association, there were almost 19 million debit card transactions on Black Friday, a decrease of 5 percent compared to a year ago. “This year, online stores seemed to convincingly replace physical stores for …

Cyber Monday shoppers are expected to set a record on the year’s biggest day for online purchases
1 month, 1 week ago

Cyber Monday shoppers are expected to set a record on the year’s biggest day for online purchases

LA Times  

Consumers in the United States are scouring the internet for online deals as they look to take advantage of the post-Thanksgiving shopping marathon on Cyber Monday. Even though e-commerce is now part and parcel of many people’s regular routines and the holiday shopping season, Cyber Monday — a term coined in 2005 by the National Retail Federation — has become …

Black Friday goes digital as Americans rack up $10bn worth of online purchases
1 month, 1 week ago

Black Friday goes digital as Americans rack up $10bn worth of online purchases

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Americans spent a staggering …

Is Black Friday still a holiday shopping juggernaut in 2024?
1 month, 1 week ago

Is Black Friday still a holiday shopping juggernaut in 2024?

Hindustan Times  

NEW YORK — After weeks of pushing early deals, retailers in the United States and some other countries tried to seduce customers with promises of bigger discounts on Black Friday, the sales event that still reigns as the unofficial kickoff of the holiday shopping season even if it's lost some luster. Enough consumers enjoy holiday shopping in person that Black …

Black Friday deals you can’t miss in the US: Amazon, Target, Walmart, Macy’s and more
1 month, 1 week ago

Black Friday deals you can’t miss in the US: Amazon, Target, Walmart, Macy’s and more

Live Mint  

Black Friday 2024 has arrived, bringing some of the year's best deals across a wide range of products at stores throughout the United States. Whether you're looking for the latest tech, home essentials, or holiday gifts, this year’s Black Friday deals are designed to give you everything you need at unbeatable prices. Target Target's Black Friday Deals include up to …

Black Friday: What time do Walmart, Target, Best Buy and more open?
1 month, 1 week ago

Black Friday: What time do Walmart, Target, Best Buy and more open?

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Black Friday set to dominate Thanksgiving weekend as 131.7 million prepare to shop
Trending News
1 month, 1 week ago

Black Friday set to dominate Thanksgiving weekend as 131.7 million prepare to shop

Live Mint  

Black Friday is expected to be the busiest shopping day of the Thanksgiving weekend, with 72% of shoppers—an estimated 131.7 million people—planning to visit stores or shop online, according to the National Retail Federation’s survey conducted with Prosper Insights & Analytics. Thanksgiving weekend shopping trends Overall, the NRF projects a record-breaking 183.4 million shoppers will participate in the five-day shopping …

Black Friday: The truth behind the ominous tag for shoppers' favourite weekend of the year
1 month, 1 week ago

Black Friday: The truth behind the ominous tag for shoppers' favourite weekend of the year

Hindustan Times  

Thanksgiving may not really be a thing yet in India, but Black Friday? Choked malls and stores on Black Friday weekend is the norm: But how did it all begin? Today, is Black Friday and even if you're not among the ones thronging the malls and supermarkets, the aggressive advertising over the course of November certainly hasn't left you oblivious …

Retailers Bank On Black Friday To Energize Bargain-Hungry Holiday Shoppers
1 month, 1 week ago

Retailers Bank On Black Friday To Energize Bargain-Hungry Holiday Shoppers

Huff Post  

LOADING ERROR LOADING NEW YORK — Retailers used giveaways and big discounts to reward U.S. shoppers who ventured out for Black Friday even as earlier offers, the prospect of better bargains in the days ahead and the ease of e-commerce drained much of the excitement from the holiday shopping season’s much-hyped kickoff. They get rid of everything.” Black Friday sale …

Retailers bank on Black Friday to energize bargain-hungry holiday shoppers
Trending News
1 month, 1 week ago

Retailers bank on Black Friday to energize bargain-hungry holiday shoppers

Associated Press  

NEW YORK — It’s show time. After weeks of pushing early deals, retailers in the United States and some other countries are promising bigger discounts on Black Friday, the sales event that still reigns as the unofficial kickoff of the holiday shopping season even if it’s lost some luster. “People come to get the deals, but more importantly, they come …

Some retail companies reject Black Friday sales
Trending News
1 month, 1 week ago

Some retail companies reject Black Friday sales

ABC  

Stephanie Smail: Australians are expected to spend a record $6.7 billion during this year's Black Friday sales. Katherine Gregory: While other companies are set to make big profits today by appearing to slash prices on their products, Olivia Reddy-Daley warns consumers that not all is as it seems. Katherine Gregory: But even if you wanted to buy ethical fashion from …

Deal-hungry shoppers hit stores on Black Friday to kick off critical holiday season
1 month, 1 week ago

Deal-hungry shoppers hit stores on Black Friday to kick off critical holiday season

LA Times  

The Christmas tree is a big attraction on Black Friday at South Coast Plaza in Costa Mesa. “Honestly, you’ve got to come in with the mentality: It’s Black Friday,” said Gus Aguirre, a Simi Valley barber, who said his family never misses the biggest shopping day of the year. They suspected they could get the same sort of deals during …

Black Friday: Origins, significance and why it matters to businesses
1 month, 1 week ago

Black Friday: Origins, significance and why it matters to businesses

Live Mint  

Black Friday, the day after Thanksgiving in the United States, has become synonymous with massive sales, bustling stores, and the start of the holiday shopping season. This new idea became popular with both consumers and businesses, turning Black Friday from a chaotic day into a symbol of financial success and marking the start of the holiday shopping season. Black Friday …

Why retailers still see Black Friday as the high point of the holiday shopping season
Trending News
1 month, 2 weeks ago

Why retailers still see Black Friday as the high point of the holiday shopping season

Associated Press  

NEW YORK — After weeks of plugging increasingly inviting discounts, retailers in the United States and several other countries are preparing for prime time: Black Friday, the bargain bonanza that still reigns as the unofficial kickoff of the holiday shopping season even if it’s lost some luster. It’s a better experience.” In the U.S., analysts envision a solid holiday shopping …

As a shopping expert, I need to tell you the truth about Black Friday
1 month, 2 weeks ago

As a shopping expert, I need to tell you the truth about Black Friday

The Independent  

It was 5am on the morning after Thanksgiving 2008. Black Friday was no longer about financial fear, but rather about bottom line abundance – over-the-top promotion to move retailers from “in the red” to “in the black”. Recommended How this Chinese shopping app took over the world and turned into the ultimate ick The day launched the official holiday shopping …

Black Friday: Retailers bet on health and beauty sales as experts warn 2025 will be much tougher
1 month, 2 weeks ago

Black Friday: Retailers bet on health and beauty sales as experts warn 2025 will be much tougher

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy UK retailers are making Black …

Black Friday 2024: What is it, when is it and why shoppers worldwide go crazy?
1 month, 2 weeks ago

Black Friday 2024: What is it, when is it and why shoppers worldwide go crazy?

Live Mint  

Black Friday 2024: Black Friday is a global shopping phenomenon known for massive discounts and bustling sales. A Global Shopping Extravaganza In the past two decades, Black Friday has expanded worldwide. Cyber Monday, the Monday following Black Friday, focuses on online deals, catering to digital shoppers. Significance for Shoppers and Businesses For consumers, Black Friday is an opportunity to buy …

More deals, more spending: What Black Friday has in store
1 month, 2 weeks ago

More deals, more spending: What Black Friday has in store

NPR  

More deals, more spending: What Black Friday has in store toggle caption Sarah Silbiger/Getty Images This week officially kicks off the busiest shopping period of the year — it's joy and chaos for shoppers and a make-it-or-break-it season for most retailers. But that's not the whole story: A greater share of people also plan to splurge this holiday season, according …

What is Black Friday? How did it become a shopping tradition?
Trending News
1 month, 2 weeks ago

What is Black Friday? How did it become a shopping tradition?

India Today  

Black Friday is a shopping event that takes place the day after Thanksgiving in the United States. Over the years, Black Friday has evolved from a one-day in-store shopping frenzy into a global phenomenon, with online sales and extended deals that often begin weeks in advance. The name "Black Friday" originated in Philadelphia during the 1960s, initially describing the chaotic …

What Black Friday’s history tells us about holiday shopping in 2024
1 month, 2 weeks ago

What Black Friday’s history tells us about holiday shopping in 2024

Associated Press  

NEW YORK — The holiday shopping season is about to reach full speed with Black Friday, which kicks off the post-Thanksgiving retail rush later this week. The term “Black Friday” is several generations old, but it wasn’t always associated with the holiday retail frenzy that we know today. Jie Zhang, a professor of marketing at the University of Maryland’s Robert …

‘If you mark it down, they will come.’ What to expect from retailers this holiday season
1 month, 2 weeks ago

‘If you mark it down, they will come.’ What to expect from retailers this holiday season

CNN  

CNN — Santa’s checking his list, elves in tow, as a model sailboat and selection of beach tees hang on the wall behind him. “The consumer has got firepower and is able to out and spend, so it’s not going to be a miserable holiday by any standards,” said Neil Saunders, retail analyst and managing director at GlobalData Retail. Bing …

US consumers to bargain hunt in annual 'Black Friday' spree
1 month, 2 weeks ago

US consumers to bargain hunt in annual 'Black Friday' spree

Deccan Chronicle  

NEW YORK: US shoppers are coming out in force this holiday season, but the festiveness is being tempered by inflationary pressures that have abated but not completely faded. Americans are "ready to open their wallets this holiday season," said the Conference Board ahead of Black Friday -- the day after Thanksgiving, which this year, falls on November 28 -- that …

Black Friday and Cyber Monday more popular than ever: ABN Amro
Trending News
1 month, 2 weeks ago

Black Friday and Cyber Monday more popular than ever: ABN Amro

NL Times  

Bargain festivals such as Black Friday and Cyber ​​Monday seem to be becoming increasingly popular in the Netherlands. Almost six out of ten consumers expect to make a purchase during this period, compared to almost four out of ten last year. Black Friday officially takes place on November 29, but many webshops and stores offer their products for sale earlier. …

Martin Lewis says Black Friday is best time to shop for discounts
1 month, 2 weeks ago

Martin Lewis says Black Friday is best time to shop for discounts

The Independent  

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Best early Black Friday deals to shop now Amazon Echo Dot, 5th gen: …

Third of Dutch residents are postponing purchases in hopes of Black Friday deals
1 month, 3 weeks ago

Third of Dutch residents are postponing purchases in hopes of Black Friday deals

NL Times  

About a third of Netherlands residents delay purchases in order to get a better deal on Black Friday. “Electronics and fashion dominate Black Friday purchases and together account for almost half of all spending,” the researchers said. Last year, roughly 7.1 million debit card transactions were completed on Black Friday using payment processor iDeal. The Dutch Payments Association also noted …

Walmart’s Black Friday 2024: Deals to know
1 month, 3 weeks ago

Walmart’s Black Friday 2024: Deals to know

The Independent  

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Walmart’s Black Friday sale officially goes live online on November 25 at 5pm …

Retail sales up solidly in October as Americans showed continued willingness to spend
1 month, 3 weeks ago

Retail sales up solidly in October as Americans showed continued willingness to spend

Associated Press  

WASHINGTON — Americans stepped up their spending at retailers last month in the latest sign that healthy consumer spending is driving the economy’s steady growth. Retail sales rose 0.4% from September to October, the Commerce Department said Friday, a solid increase though less than the previous month’s robust 0.8% gain. “People may not love how much it costs to go …

Retail sales up solidly in October as Americans showed continued willingness to spend
1 month, 3 weeks ago

Retail sales up solidly in October as Americans showed continued willingness to spend

LA Times  

Americans stepped up their spending at retailers last month in the latest sign that healthy consumer spending is driving the economy’s steady growth. Retail sales rose 0.4% from September to October, the Commerce Department said Friday, a solid increase though less than the previous month’s robust 0.8% gain. Sales in some categories fell — furniture stores, clothing outlets and drug …

Black Friday 2024 live: Latest offers on Nintendo, Le Creuset at Currys, Amazon and more
Trending News
1 month, 4 weeks ago

Black Friday 2024 live: Latest offers on Nintendo, Le Creuset at Currys, Amazon and more

The Independent  

The sale is your chance to find top-rated products at their cheapest ever prices The early Black Friday sales are well underway ahead of the official start date of 29 November. You’ll find the creme de la creme of deals so far in our shopping guides, plus, for a real-time stream of discounts and Black Friday news, our liveblog has …

Black Friday 2024 – live: Latest news and early deals
Trending News
2 months ago

Black Friday 2024 – live: Latest news and early deals

The Independent  

The sale is your chance to find top-rated products at their cheapest ever prices The biggest sale of the year is still a few weeks away but early Black Friday offers have already started dropping across major retailers. To help you spot the best deals, our Black Friday liveblog is tracking the latest discounts on everything from tech, TVs and …

9 Walmart Deals That Meet or Beat Black Friday Prices
2 months ago

9 Walmart Deals That Meet or Beat Black Friday Prices

Wired  

Walmart’s early Black Friday deals technically start on November 11, but we’ve found a handful of deals that are live right now that rival last year’s Black Friday prices. Walmart Deals Photograph: Acer This deal beats last year’s Black Friday pricing by $70. This beats last year’s Black Friday pricing by $5, and all seven available colors are on sale …

When is Black Friday and Cyber Monday? 2024 UK dates, deals and information - plus the best deals to expect ahead of this year's biggest sale event
2 months, 1 week ago

When is Black Friday and Cyber Monday? 2024 UK dates, deals and information - plus the best deals to expect ahead of this year's biggest sale event

Daily Mail  

SHOPPING – Contains affiliated content. During Black Friday, retailers including the likes of Amazon, Ninja, Shark, Boots, Lakeland, and John Lewis offer the best deals of the year, including sitewide discounts and codes and 'up to' sales. In this article, we'll give you the lowdown on everything you need to know about Black Friday 2024 - from the best early …

Retail sales were unchanged in April from March as inflation and interest rates curb spending
7 months, 3 weeks ago

Retail sales were unchanged in April from March as inflation and interest rates curb spending

Associated Press  

NEW YORK — Americans unexpectedly paused their spending in April from March as inflation continued to sting and elevated interest rates made taking on debt more burdensome. Retail sales were unchanged, coming in well below economists’ expectations, and follow a revised 0.6% pace in March, according to Commerce Department data released Wednesday. The retail sales figure came out on the …

Retail sales surge 0.7% in March as Americans seem unfazed by higher prices with jobs plentiful
8 months, 3 weeks ago

Retail sales surge 0.7% in March as Americans seem unfazed by higher prices with jobs plentiful

Associated Press  

NEW YORK — Americans boosted spending at a hotter-than-expected pace in March, underscoring how shoppers remain resilient despite inflationary pressures and other economic challenges. Retail sales rose 0.7% last month — almost double what economists had forecast — after rising 0.9% in February, according to Commerce Department data released Monday. This is one of the strongest retail sales reports we’ve …

Retail sales up strongly in December as Americans showed continued willingness to spend
11 months, 3 weeks ago

Retail sales up strongly in December as Americans showed continued willingness to spend

Associated Press  

NEW YORK — Americans stepped up their spending at retailers in December, closing out the holiday shopping season and the year on an upbeat tone and signaling that people remain confident enough to keep spending freely. Higher energy and housing prices boosted overall U.S. inflation in December, a sign that the Federal Reserve’s drive to slow inflation to its 2% …

Black Friday boosts retailers with sales surging in November despite fears of a tough Christmas for many shops
1 year ago

Black Friday boosts retailers with sales surging in November despite fears of a tough Christmas for many shops

Daily Mail  

Black Friday boosted shops last month with retail sales surging far more than expected. The ONS also revised data for October upwards, reporting that there was zero growth in retail sales rather than the 0.3 per cent fall previously estimated. Volumes were up 1.3 per cent in November as Brits sought out bargains, significantly better than the 0.4 per cent …

Retail sales rise 0.3% in November as Americans hit gas, not brakes on shopping, travel, restaurants
1 year ago

Retail sales rise 0.3% in November as Americans hit gas, not brakes on shopping, travel, restaurants

Associated Press  

NEW YORK — Americans picked up their spending from October to November unexpectedly as the unofficial holiday season kicked off, underscoring the power of shoppers despite elevated prices. “While consumers continue to face hurdles from higher borrowing costs, tighter credit conditions and elevated prices, a still-strong labor market, a positive trend in incomes and an easing in price pressures should …

Retail sales rise 0.3% in November as Americans hit gas rather than brakes on spending
1 year ago

Retail sales rise 0.3% in November as Americans hit gas rather than brakes on spending

LA Times  

Despite elevated prices, consumers kicked off the holiday shopping season by keeping up their spending momentum, according to Commerce Department data released Thursday. Americans unexpectedly picked up their spending from October to November as the unofficial holiday season kicked off, underscoring the power of shoppers despite elevated prices. Yet the National Retail Federation, the nation’s largest retail trade group, still …

Black Friday deals this year did not get American customers to shop much
1 year, 1 month ago

Black Friday deals this year did not get American customers to shop much

Live Mint  

It’s not just you. Walmart chief financial officer John David Rainey told investors in an earnings call earlier this month that the company saw a “sharper falloff" in consumer spending toward the end of October. That caution echoed throughout recent earnings reports from retailers ranging from Lowe’s Inc. to Target Corp. Consumers continued to spend this weekend, but they weren’t …

This year’s Black Friday ‘busiest shopping day on record’ – Nationwide
1 year, 1 month ago

This year’s Black Friday ‘busiest shopping day on record’ – Nationwide

The Independent  

Sign up to our free money newsletter for investment analysis and expert advice to help you build wealth Sign up to our free money email for help building your wealth Sign up to our free money email for help building your wealth SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our …

’A lot quieter’ Black Friday brings out discount hunters
1 year, 1 month ago

’A lot quieter’ Black Friday brings out discount hunters

Live Mint  

Shoppers took to stores across the world on a Black Friday that appeared subdued compared with prior years, looking for discounted electronics, clothing and household goods in the kickoff to the holiday shopping season crucial to big retailers. “People are spending, but they’re spending more conservatively.” A record 130.7 million people are expected to shop in stores and online in …

Record number of 7.1 million payments made during Black Friday
1 year, 1 month ago

Record number of 7.1 million payments made during Black Friday

NL Times  

The Black Friday phenomenon that spilled over from America led to significantly more additional debit card transactions on Friday. In the days following Black Friday, the company has to deliver around 2 million parcels per day, twice as many as on a normal day. According to the Dutch Payments Association, the number of debit card payments on Black Friday was …

Black Friday set to be ‘busiest ever’ as spending beats last year
1 year, 1 month ago

Black Friday set to be ‘busiest ever’ as spending beats last year

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy This year’s Black Friday could …

Black Friday Deals Start Early, but Shoppers Are Choosy This Year
1 year, 1 month ago

Black Friday Deals Start Early, but Shoppers Are Choosy This Year

Live Mint  

Millions of Americans are headed to stores on Black Friday, but retailers are navigating through a holiday season in which shoppers aren’t splurging as much as they have in recent years. The retailer is ready for a promotional environment and is advertising goods such as electric bikes and beauty products that are selling well with the slogan, “Yes, Best Buy …

Black Friday: It’s no longer just a phenomenon in the U.S. And that has sinister consequences.
1 year, 1 month ago

Black Friday: It’s no longer just a phenomenon in the U.S. And that has sinister consequences.

Slate  

For weeks we’ve been steadily targeted with an increasing number of deals, sales, and specials—on social media and TV and in our inboxes—all of which culminates in the ultimate retail barrage of offers on the fourth Friday in November, known as Black Friday. Last year, American consumers spent a record $9.12 billion online shopping during Black Friday, according to Adobe …

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