Creative economy of Durga Puja over ₹32,000 crore, says study
The HinduThe total economic worth of the creative activities involved in Durga Puja festival is about ₹32,377 crore and the festival contributes 2.58% of West Bengal’s GDP, reveals a study carried out by the British Council. The first of its kind detailed study of different aspects of the Durga Puja festival commissioned by the West Bengal Government’s tourism department looks at ten creative industries related to the pujas such as installation, idol making, lighting and illumination, retail, sponsorship, The report ‘Mapping the Creative Economy around Durga Puja 2019’ points out that the economic value of the art and decoration segment was ₹860 crore and Kolkata accounted for 15% share of the pandal-making industry in West Bengal. “The research report looks at 10 creative industries that drive Durga Puja, possibly the world’s largest public arts festival. Mr. Chakrabarti said that the British Council in partnership with FICCI and The Art X Company has also launched ‘Taking the Temperature survey” to track the impact of COVID-19 on India’s creative economy in the area of arts and culture.