Young buyers snap up snazzy traditional outfits
9 months ago

Young buyers snap up snazzy traditional outfits

China Daily  

A staff member of a hanfu company arranges attire for a model in Caoxian county, Shandong province, in 2021. CHINA DAILY Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday in February, various traditional Chinese-style outfits containing dragon and phoenix elements became quite the rage among young consumers, as such clothing integrates Chinese design elements into various kinds of daily wear. In addition, an increasing number of Chinese celebrities have frequently chosen locally designed traditional Chinese outfits, encouraging young consumers to wear such garments. "The booming sales growth of traditional Chinese-style clothing comes from young consumers' sense of identification with traditional Chinese culture, which also indicates a rise in national confidence," said Li Lina, director of women's clothing at Taobao.

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History of this topic

Quanzhou Takes Center Stage at Global Fashion Stage
1 month, 3 weeks ago

Quanzhou Takes Center Stage at Global Fashion Stage

China Daily  

China's fashion designers showcased their heritage and expertise at the recently concluded Sino-French Fashion Week in Paris. The event featured 30 outfits, jewelry, and hat elements inspired by the cultural legacy of Quanzhou, a coastal city in East China's Fujian province. The closing show was dedicated to Quanzhou, showcasing its fusion of rich historical heritage and modern fashion through references …

Redesigning hanfu in the post-2000 era
3 months, 3 weeks ago

Redesigning hanfu in the post-2000 era

China Daily  

JINAN — At a hanfu or traditional Chinese dress workshop in Caoxian county, East China's Shandong province, dressmakers are cutting creamy white silk and sewing a dress with golden silk thread. As a small county famous for e-commerce and hanfu, Caoxian is actively exploring new consumer trends to turn summer from off — season into peak season. With the increasing …

Anime shopping phenomenon injects life, color into malls
4 months ago

Anime shopping phenomenon injects life, color into malls

China Daily  

16-year-old Qi Li takes a selfie at the gu zi store, Ciyuan Xiagu, at Beijing's Wangfujing Xiyue Shopping Center. ZOU HONG/CHINA DAILY Stepping into the second underground floor of Beijing's Wangfujing Xiyue Shopping Center is like entering a teenager's surreal, subterranean wonderland. "I often come here because the gu zi are updated frequently," said Qi Li, as she explains the …

Anime shopping phenomenon injects life, color into malls
4 months ago

Anime shopping phenomenon injects life, color into malls

China Daily  

16-year-old Qi Li takes a selfie at the gu zi store, Ciyuan Xiagu, at Beijing's Wangfujing Xiyue Shopping Center. ZOU HONG/CHINA DAILY Stepping into the second underground floor of Beijing's Wangfujing Xiyue Shopping Center is like entering a teenager's surreal, subterranean wonderland. "I often come here because the gu zi are updated frequently," said Qi Li, as she explains the …

Anime shopping phenomenon injects life, color into malls
4 months ago

Anime shopping phenomenon injects life, color into malls

China Daily  

16-year-old Qi Li takes a selfie at the gu zi store, Ciyuan Xiagu, at Beijing's Wangfujing Xiyue Shopping Center. ZOU HONG/CHINA DAILY Stepping into the second underground floor of Beijing's Wangfujing Xiyue Shopping Center is like entering a teenager's surreal, subterranean wonderland. "I often come here because the gu zi are updated frequently," said Qi Li, as she explains the …

Neo-Chinese designs boost Hanfu sales in summer
4 months, 1 week ago

Neo-Chinese designs boost Hanfu sales in summer

China Daily  

As a small county famous for e-commerce and Hanfu, Caoxian is actively exploring new consumer trends to turn summer from off-season into peak season. At a Hanfu workshop in Caoxian county, East China's Shandong province, dressmakers are cutting creamy white silk and sewing a dress with golden silk thread. With the increasing exposure of traditional Chinese clothing such as Hanfu …

Jinan entrepreneurs meet to exchange expertise on ICH protection
4 months, 3 weeks ago

Jinan entrepreneurs meet to exchange expertise on ICH protection

China Daily  

Jinan held an entrepreneur meeting focusing on the city's intangible cultural heritage item protection on July 30. During the meeting, four private entrepreneurs shared their experiences in creatively transforming and innovating projects with ICH items in Jinan like the ejiao, a donkey-hide gelatin often used in TCM, as well as Zhangqiu iron woks, Laiwu sausages, and traditional clothing techniques. Initiatives …

Traditional Chinese garment makes stylish comeback
6 months, 1 week ago

Traditional Chinese garment makes stylish comeback

China Daily  

A mamianqun from the Qing Dynasty features phoenix as the ornament. Working together with authors, Donghua University Press published a book on May 17 to comprehensively explain the traditional Chinese clothing, including its history, colors, patterns, techniques and cultural connotations. "Mamianqun is one of the most influential and widely worn traditional Chinese clothing in the recent guofeng — Chinese style …

Gen Z charmed by 'new Chinese style' clothing trend
6 months, 3 weeks ago

Gen Z charmed by 'new Chinese style' clothing trend

China Daily  

Women from a local community dressed in horse-face skirts at a bookstore and bar in Urumqi, Xinjiang Uygur autonomous region, in April. CHINA DAILY If you ask Generation Z — those born after 1995 and in the 2000s — what the current fashion craze in China is, "new Chinese style" will likely be the answer. On social media platforms like …

Gen Z charmed by 'new Chinese style' clothing trend
6 months, 3 weeks ago

Gen Z charmed by 'new Chinese style' clothing trend

China Daily  

Women from a local community dressed in horse-face skirts at a bookstore and bar in Urumqi, Xinjiang Uygur autonomous region, in April. CHINA DAILY If you ask Generation Z — those born after 1995 and in the 2000s — what the current fashion craze in China is, "new Chinese style" will likely be the answer. On social media platforms like …

New Chinese style gives young people a cool everyday choice
7 months, 3 weeks ago

New Chinese style gives young people a cool everyday choice

China Daily  

LIANG LUWEN/FOR CHINA DAILY As people walk through the crowd along the buzzing Pingjiang Road in downtown Suzhou, East China's Jiangsu province, they'll often see women clad in various styles of qipao and hanfu. The fusion of traditional Chinese elements with modern design is often referred to as xinzhongshi, or the "new Chinese style", which has been gaining popularity both …

New Chinese style gives young people a cool everyday choice
7 months, 3 weeks ago

New Chinese style gives young people a cool everyday choice

China Daily  

LIANG LUWEN/FOR CHINA DAILY As people walk through the crowd along the buzzing Pingjiang Road in downtown Suzhou, East China's Jiangsu province, they'll often see women clad in various styles of qipao and hanfu. The fusion of traditional Chinese elements with modern design is often referred to as xinzhongshi, or the "new Chinese style", which has been gaining popularity both …

New Chinese style gives young people a cool everyday choice
7 months, 3 weeks ago

New Chinese style gives young people a cool everyday choice

China Daily  

LIANG LUWEN/FOR CHINA DAILY As people walk through the crowd along the buzzing Pingjiang Road in downtown Suzhou, East China's Jiangsu province, they'll often see women clad in various styles of qipao and hanfu. The fusion of traditional Chinese elements with modern design is often referred to as xinzhongshi, or the "new Chinese style", which has been gaining popularity both …

Classic clothing hurrayed in Hong Kong
8 months, 3 weeks ago

Classic clothing hurrayed in Hong Kong

China Daily  

Li poses at a traditional horticultural garden. Although authentic cheongsam cannot be mass-produced, Ng said that Hong Kong's mature garment technology can still help promote and popularize it so that the public can understand more about the traditional garment. Joanne Lau Yee-kwan, a senior lecturer of the Department of Fashion and Image Design at the Hong Kong Design Institute, told …

Classic clothing hurrayed in Hong Kong
8 months, 3 weeks ago

Classic clothing hurrayed in Hong Kong

China Daily  

Hanfu lovers browse for snacks at a fair celebrating Spring Festival in Hong Kong on Feb 4. ZHU WEI/XINHUA A birthday surprise is not easy to come by for 90-year-old Wong, having lived through the majority of the length and breadth of human experience, but dressing up in traditional Chinese hanfu this year came as a welcome treat. Li Na, …

Classic clothing hurrayed in Hong Kong
8 months, 3 weeks ago

Classic clothing hurrayed in Hong Kong

China Daily  

Hanfu lovers browse for snacks at a fair celebrating Spring Festival in Hong Kong on Feb 4. ZHU WEI/XINHUA A birthday surprise is not easy to come by for 90-year-old Wong, having lived through the majority of the length and breadth of human experience, but dressing up in traditional Chinese hanfu this year came as a welcome treat. Li Na, …

Classic clothing hurrayed in Hong Kong
8 months, 3 weeks ago

Classic clothing hurrayed in Hong Kong

China Daily  

Hanfu lovers browse for snacks at a fair celebrating Spring Festival in Hong Kong on Feb 4. ZHU WEI/XINHUA A birthday surprise is not easy to come by for 90-year-old Wong, having lived through the majority of the length and breadth of human experience, but dressing up in traditional Chinese hanfu this year came as a welcome treat. Li Na, …

Classic clothing hurrayed in Hong Kong
8 months, 3 weeks ago

Classic clothing hurrayed in Hong Kong

China Daily  

Li Na wears hanfu while holding the national flag with her friend at a variety show in celebration of the 25th anniversary of Hong Kong returning to the motherland last year. Gaining traction Lin Zhihui, a fellow from the Department of Chinese History and Culture at Hong Kong Polytechnic University, teaches ancient clothing-themed courses and once served as a judge …

Young buyers snap up snazzy traditional outfits
8 months, 4 weeks ago

Young buyers snap up snazzy traditional outfits

China Daily  

Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday in February, various traditional Chinese-style outfits containing dragon and phoenix elements became quite the rage among young consumers, as such clothing …

Young buyers snap up snazzy traditional outfits
8 months, 4 weeks ago

Young buyers snap up snazzy traditional outfits

China Daily  

Production base Caoxian, a small county in Heze in East China's Shandong province, is a popular production base for traditional Chinese-style clothing. Market demand is reflected online rapidly, and the development of e-commerce businesses has created flexible entrepreneurial ideas for people living in the town," Han said. "During the Spring Festival break, we took a few days off, and about …

Young buyers snap up snazzy traditional outfits
8 months, 4 weeks ago

Young buyers snap up snazzy traditional outfits

China Daily  

Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday in February, various traditional Chinese-style outfits containing dragon and phoenix elements became quite the rage among young consumers, as such clothing …

Young buyers snap up snazzy traditional outfits
9 months ago

Young buyers snap up snazzy traditional outfits

China Daily  

Workers stitch pleats on a horse-faced skirt at an e-commerce industrial park in Caoxian on March 7. CHINA DAILY Production base Caoxian, a small county in Heze in East China's Shandong province, is a popular production base for traditional Chinese-style clothing. Market demand is reflected online rapidly, and the development of e-commerce businesses has created flexible entrepreneurial ideas for people …

Young buyers snap up snazzy traditional outfits
9 months ago

Young buyers snap up snazzy traditional outfits

China Daily  

A staff member of a hanfu company arranges attire for a model in Caoxian county, Shandong province, in 2021. CHINA DAILY Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday …

Young buyers snap up snazzy traditional outfits
9 months ago

Young buyers snap up snazzy traditional outfits

China Daily  

A staff member of a hanfu company arranges attire for a model in Caoxian county, Shandong province, in 2021. CHINA DAILY Traditional Chinese attire that incorporates stylish modern designs is becoming popular among consumers this year, driven by the younger generation's fondness for the country's cultural heritage, and thereby fueling more business opportunities for retailers. During the Spring Festival holiday …

Young people drawn increasingly to cherished traditions
9 months ago

Young people drawn increasingly to cherished traditions

China Daily  

Two young women wearing traditional Chinese hanfu visit a street in Xiangyang, Hubei province, on Oct 10. Moreover, since the 2000s, the post-80s and post-90s age groups have gradually become the main force in society, with higher levels of education and greater cultural acceptance, Su said, adding that they also pursue novelty and individuality, so it's no surprise that young …

Traditional Chinese hanfu makes mark in Malta
11 months ago

Traditional Chinese hanfu makes mark in Malta

China Daily  

Yu Cheng, a hanfu costume collector, shows a set of such attire at the China Cultural Center in Valletta, Malta, on Friday. VALLETTA — Enthusiasts of Chinese culture in Malta can now learn all about hanfu, the traditional style of clothing worn by the Han people, thanks to a new cultural platform dubbed the "Hanfu Costume Society" that was launched …

Traditional Chinese hanfu designs debut in Malta
11 months, 1 week ago

Traditional Chinese hanfu designs debut in Malta

China Daily  

Yu Cheng, who is responsible for managing the hanfu costume society, shows a set of Hanfu costume at the China Cultural Center in Valletta, Malta, on Jan 12, 2024. Enthusiasts of Chinese culture in Malta can now immerse themselves in the secrets of hanfu costumes, a style of clothing traditionally worn by the Han people, thanks to a new cultural …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Zheng Tao, director of Qianwei Hantang Apparel Co in Caoxian, displays yunjian, part of hanfu attire, to visitors. ZHAO RUIXUE/CHINA DAILY "We conducted research on hanfu among college students, finding that eight out of every 10 students like hanfu, which represents big market potential," Zheng said. "They used to design ancient costumes for film actresses," he said, adding that these …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Children's clothing in the hanfu style is promoted at a livestreaming session in Caoxian county, Shandong province, last month. One town benefiting from this boom is Daiji in Caoxian county, Shandong province, where customers are increasingly looking to buy hanfu — time-honored Chinese clothing. At the end of last month at an e-commerce industrial park in the town, a young …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Zheng Tao, director of Qianwei Hantang Apparel Co in Caoxian, displays yunjian, part of hanfu attire, to visitors. ZHAO RUIXUE/CHINA DAILY Quality transformation Performance costumes have been made in Daiji for more than three decades. In 2009, with e-commerce platforms rising in popularity, the town's performance costume industry grew rapidly, with almost every household opening an online store. Promoted by …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

Quality transformation Performance costumes have been made in Daiji for more than three decades. In 2009, with e-commerce platforms rising in popularity, the town's performance costume industry grew rapidly, with almost every household opening an online store. However, in 2020, many costumes piled up in factories when performances were canceled due to COVID-19 pandemic prevention and control measures, forcing numerous …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

A worker prints a hanfu pattern in Caoxian. "They used to design ancient costumes for film actresses," he said, adding that these designers are familiar with history and culture, which will help them come up with good ideas for hanfu. With young people's efforts to create original designs and build brands, Daiji has rapidly entered the mid- and high-end hanfu …

Traditional culture drives rural vitalization
1 year, 4 months ago

Traditional culture drives rural vitalization

China Daily  

A worker prints a hanfu pattern in Caoxian. With young people's efforts to create original designs and build brands, Daiji has rapidly entered the mid- and high-end hanfu market, claiming 30 percent of the hanfu sold via online platforms, data from the town government show. Hanfu businesses in the town are Li said, "As more and more foreigners and Chinese …

More youngsters choosing to dress with cultural confidence
1 year, 9 months ago

More youngsters choosing to dress with cultural confidence

China Daily  

Tourists clad in traditional hanfu pose for a photo in a tourist area inspired by the Tang Dynasty, in Qujiang New District in Xi'an, Shaanxi province, in January. "Over a decade ago, hanfu fashion was an obscure subculture, but relevant activities nowadays often draw thousands of participants," says Liu Xiang, an organizer of the event. Benefiting from the growing popularity …

More youngsters choosing to dress with cultural confidence
1 year, 9 months ago

More youngsters choosing to dress with cultural confidence

China Daily  

Tourists clad in traditional hanfu pose for a photo in a tourist area inspired by the Tang Dynasty, in Qujiang New District in Xi'an, Shaanxi province, in January. "Over a decade ago, hanfu fashion was an obscure subculture, but relevant activities nowadays often draw thousands of participants," says Liu Xiang, an organizer of the event. Benefiting from the growing popularity …

Hanfu-led 'China-chic' trend builds on cultural confidence
1 year, 9 months ago

Hanfu-led 'China-chic' trend builds on cultural confidence

China Daily  

This photo taken on Sept 3, 2022 shows Hanfu enthusiast Liu Xiang wearing a full attire of Hanfu at the Beijing World Flower Wonderland Park in Beijing, capital of China. Dressed in long robes, a crowd of young people wanders around pavilions and royal gardens, with their flowing sleeves and heavily embroidered skirts gently swaying in the breeze. "Over a …

Hanfu-led 'China-chic' trend builds on cultural confidence
1 year, 9 months ago

Hanfu-led 'China-chic' trend builds on cultural confidence

China Daily  

This photo taken on Sept 3, 2022 shows Hanfu enthusiast Liu Xiang wearing a full attire of Hanfu at the Beijing World Flower Wonderland Park in Beijing, capital of China. Dressed in long robes, a crowd of young people wanders around pavilions and royal gardens, with their flowing sleeves and heavily embroidered skirts gently swaying in the breeze. "Over a …

Hanfu-led 'China-chic' trend builds on cultural confidence
1 year, 9 months ago

Hanfu-led 'China-chic' trend builds on cultural confidence

China Daily  

This photo taken on Sept 3, 2022 shows Hanfu enthusiast Liu Xiang wearing a full attire of Hanfu at the Beijing World Flower Wonderland Park in Beijing, capital of China. Dressed in long robes, a crowd of young people wanders around pavilions and royal gardens, with their flowing sleeves and heavily embroidered skirts gently swaying in the breeze. "Over a …

A design for life
1 year, 10 months ago

A design for life

China Daily  

Wang Jing demonstrates weaving Bouyei costumes for children at her workshop in Xingyi, Guizhou. "Most of those traditional costumes were requested by locals who want to wear them for the holiday or other celebrations, like weddings," Wang says. "My business is about making ethnic costumes specific to Guizhou, but mainly the Bouyei ones," Wang says. "Generally speaking, flowers, birds, fish …

Seminar explores Confucian thought and imperial court dress
2 years ago

Seminar explores Confucian thought and imperial court dress

China Daily  

Peng Lin, a professor at Tsinghua University, speaks at the online seminar. An academic symposium on traditional Chinese dress, held online by Tsinghua University and the Beijing Institute of Fashion Technology on Dec 17, has provided new insight into the relationship between clothing and etiquette in classical Chinese civilization. "This conference is a result of our cooperation with the Beijing …

Is rising popularity of Han-style clothes a welcome trend?
2 years, 1 month ago

Is rising popularity of Han-style clothes a welcome trend?

China Daily  

Women in traditional hanfu attire take a selfie at Nanjing Forestry University, March 22, 2018. Walking in downtown areas or scenic spots in the Chinese mainland, one can't miss the sight of girls and boys elegantly dressed in Han-style clothing posing for photographs with either an oilpaper umbrella or a circular silk fan in hand. The development of Han-style clothing …

Success and the price of going for the CHINESE TOUCH
2 years, 11 months ago

Success and the price of going for the CHINESE TOUCH

China Daily  

The Into the Confident Generation Z－2021 New Youth Insight Report, published by Sina News, says 96 percent of Gen-Zers are interested in products displaying elements of guochao, or China chic. A report by the China National Garment Association says Caoxian's online hanfu sales account for 35 percent of such sales nationwide, with 60,000 e-commerce stores. Lyu Xiaowei, a member of …

Success and the price of going for the CHINESE TOUCH
2 years, 11 months ago

Success and the price of going for the CHINESE TOUCH

China Daily  

The Into the Confident Generation Z－2021 New Youth Insight Report, published by Sina News, says 96 percent of Gen-Zers are interested in products displaying elements of guochao, or China chic. A report by the China National Garment Association says Caoxian's online hanfu sales account for 35 percent of such sales nationwide, with 60,000 e-commerce stores. Lyu Xiaowei, a member of …

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